SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The influence of television content on advertisement: a neurophysiological study
16 references·0 citing·47 second hop
The influence of television content on advertisement: a neurophysiological study (2024)The influence of television content on ad…Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Predicting Advertising succes…Emotion and Decision Making (2014)Emotion and Decision MakingMeasuring the Cultural Values Manifest in Advertising (2012)Measuring the Cultural Values…Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Common Method Bias in Marketi…Neuromarketing: The New Science of Consumer Behavior (2011)Neuromarketing: The New Scien…Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity (2002)Media Context and Advertising…Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (2002)Breaking Through the Clutter:…Cultural Values Reflected in Chinese and U.S. Television Commercials (1996)Cultural Values Reflected in …Nature and consequences of halo error: A critical analysis. (1993)Nature and consequences of ha…An experimental approach to making retail store environmental decisions. (1992)An experimental approach to m…An argument for basic emotions (1992)An argument for basic emotionsThe social desirability response bias in ethics research (1991)The social desirability respo…Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time (1991)Consumer Responses to Adverti…Advertising and Promotion Management (1987)Advertising and Promotion Man…Forming impressions of personality. (1946)Forming impressions of person…A constant error in psychological ratings. (1920)A constant error in psycholog…The expression of the emotions in man and animals. (1872)Nebraska Symposium on Motivation: 1955 (1957)Emotion And Adaptation (1991)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Well-being : the foundations of hedonic psychology (1999)Handbook of Positive Psychology (2001)Personality: A Psychological Interpretation (1938)Principles of Behavior (1944)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)Universal dimensions of social cognition: warmth and competence (2006)An Information Processing Theory of Consumer Choice (1979)A circumplex model of affect. (1980)Content Analysis: An Introduction to its Methodology. (1984)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Interactivity and vividness effects on social presence and involvement with a web-based advertisement (2003)What is ‘neuromarketing’? A discussion and agenda for future research (2006)Neuromarketing: the hope and hype of neuroimaging in business (2010)Current and potential methods for measuring emotion in tourism experiences: a review (2014)Demystifying neuromarketing (2018)Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends (2019)Structural Equations with Latent Variables. (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in Public Management Studies (2014)Detecting Common Method Bias (2019)Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020)Ethical Decision Making in Organizations: A Person-Situation Interactionist Model (1986)The Organizational Bases of Ethical Work Climates (1988)Social desirability bias: A neglected aspect of validity testing (2000)Ethical climate's relationship to job satisfaction, organizational commitment, and turnover intention in the salesforce (2001)Determinants of social desirability bias in sensitive surveys: a literature review (2011)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)Awe, the diminished self, and collective engagement: Universals and cultural variations in the small self. (2017)Affect and emotions as drivers of climate change perception and action: a review (2021)Psychological Resilience: An Affect-Regulation Framework (2022)The complex relationship between consumer satisfaction and brand loyalty (1995)The C-OAR-SE procedure for scale development in marketing (2002)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The halo effect: Evidence for unconscious alteration of judgments. (1977)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Consumer Reactions to Electronic Shopping on the World Wide Web (1996)Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants (2008)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)
this work references cited by second hop

References

  • 1992An argument for basic emotions9,642 cited
  • 2012Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies3,045 cited
  • 2014Emotion and Decision Making2,908 cited
  • 1946Forming impressions of personality.2,693 cited
  • 1920A constant error in psychological ratings.2,162 cited
  • 1992An experimental approach to making retail store environmental decisions.1,001 cited
  • 1991The social desirability response bias in ethics research878 cited
  • 1987Advertising and Promotion Management868 cited
  • 2011Neuromarketing: The New Science of Consumer Behavior663 cited
  • 1991Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time564 cited
  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
  • 2002Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory452 cited
  • 2002Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity396 cited
  • 1996Cultural Values Reflected in Chinese and U.S. Television Commercials345 cited
  • 1993

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Nature and consequences of halo error: A critical analysis.
308 cited
  • 2012Measuring the Cultural Values Manifest in Advertising292 cited
  • Cited by

    No citing works inside the corpus for this window.