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Green Promotion and Marketing Communication · Study

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ChapterGreen Promotion and Marketing Communication

Arne Nygaard2024

Chapter2024

Green Promotion and Marketing Communication

8 citations·0/0 files stored·Springer eBooks

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Environmental Sustainability in Business Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

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References

1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1974Atmospherics as a Marketing Tool 2006Interventions to Break and Create Consumer Habits 2004Why We Boycott: Consumer Motivations for Boycott Participation 2015Nudging – A promising tool for sustainable consumption behaviour?1985Consumer Boycotts in the United States, 1970–1980: Contemporary Events in Historical Perspective 2008Cycling for Everyone

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Year2024

Typechapter

Published2024-01-01

VenueSpringer eBooks

Languageen

Citations8

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1007/978-3-031-50333-7_4

openalex_workW4391546476

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