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Green Promotion and Marketing Communication
16 references·0 citing·54 second hop
Green Promotion and Marketing Communication (2024)Green Promotion and Marketing Communicati…Is sustainable certification's ability to combat greenwashing trustworthy? (2023)Is sustainable certification'…From Linear to Circular Economy: a Transaction Cost Approach to the Ecological Transformation of the Firm (2022)From Linear to Circular Econo…Advertising: An Integrated Marketing Communication Perspective (2020)Advertising: An Integrated Ma…Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases (2016)Clicks as a Healthy Alternati…Nudging – A promising tool for sustainable consumption behaviour? (2015)Nudging – A promising tool fo…Communicating Sustainability for the Green Economy (2015)Communicating Sustainability …From intention to action: Can nudges help consumers to choose renewable energy? (2014)From intention to action: Can…Impulsive consumption and reflexive thought: Nudging ethical consumer behavior (2013)Impulsive consumption and ref…The Influence of Retail Management’s Use of Social Power on Corporate Ethical Values, Employee Commitment, and Performance (2010)The Influence of Retail Manag…Cycling for Everyone (2008)Cycling for EveryoneInterventions to Break and Create Consumer Habits (2006)Interventions to Break and Cr…Why We Boycott: Consumer Motivations for Boycott Participation (2004)Why We Boycott: Consumer Moti…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Consumer Boycotts in the United States, 1970–1980: Contemporary Events in Historical Perspective (1985)Consumer Boycotts in the Unit…Atmospherics as a Marketing Tool (1974)Atmospherics as a Marketing T…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Market for "Lemons": Qual…Encyclopedia of the Social Sciences (1929)THE STRATEGY OF SOCIAL PROTEST. 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References

  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism24,221 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1974Atmospherics as a Marketing Tool2,541 cited
  • 2006Interventions to Break and Create Consumer Habits1,310 cited
  • 2004Why We Boycott: Consumer Motivations for Boycott Participation943 cited
  • 2015Nudging – A promising tool for sustainable consumption behaviour?547 cited
  • 1985Consumer Boycotts in the United States, 1970–1980: Contemporary Events in Historical Perspective399 cited
  • 2008Cycling for Everyone195 cited
  • 2016Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases182 cited
  • 2014From intention to action: Can nudges help consumers to choose renewable energy?175 cited
  • 2023Is sustainable certification's ability to combat greenwashing trustworthy?82 cited
  • 2013Impulsive consumption and reflexive thought: Nudging ethical consumer behavior79 cited
  • 2015Communicating Sustainability for the Green Economy74 cited
  • 2020Advertising: An Integrated Marketing Communication Perspective57 cited
  • 2022From Linear to Circular Economy: a Transaction Cost Approach to the Ecological Transformation of the Firm

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  • 2010The Influence of Retail Management’s Use of Social Power on Corporate Ethical Values, Employee Commitment, and Performance42 cited
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