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Impact of Branding on Customer Purchase Decision in Apparel Industry: An Application of Stimulus-organism-response Theory
16 references·0 citing·48 second hop
Impact of Branding on Customer Purchase Decision in Apparel Industry: An Application of Stimulus-organism-response Theory (2024)Impact of Branding on Customer Purchase D…Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective (2020)Why do retail consumers buy g…Unusual purchasing behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach (2020)Unusual purchasing behavior d…How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework (2020)How online reviews affect pur…The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms (2019)The roles of values and socia…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model (2018)Exploring Consumer Behavior i…The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm (2017)The impact of online brand co…Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Green purchasing behaviour: A…Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Examining branding co-creatio…Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding (2016)Gen Y customer loyalty in onl…Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Factors Affecting Green Purch…Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior (2002)Stimulus‐Organism‐Response Re…Atmospheric qualities of online retailing (2001)Atmospheric qualities of onli…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Journal of travel research (1988)Journal of travel researchAn approach to environmental psychology (1974)An approach to environmental …Attitude-behavior relations: A theoretical analysis and review of empirical research. 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References

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  • 2016Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding555 cited
  • 2017The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm507 cited
  • 2020Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective

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473 cited
  • 2019The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms372 cited
  • 2020How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework369 cited
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