SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Proposing a metaverse engagement model for brand development · Study

ArticleShelves

ArticleProposing a metaverse engagement model for brand development

Anil Bilgihan2024

Article2024

Proposing a metaverse engagement model for brand development

Anil Bilgihan · Fevzi Okumuş · Jingyi Bai

104 citations·0/0 files stored·Journal of Retailing and Consumer Services

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 104 citations exist upstream.

References

2023Metaverse as a disruptive technology revolutionising tourism management and marketing 2022Metaverse marketing: How the metaverse will shape the future of consumer research and practice 2022Marketing in the Metaverse: Conceptual understanding, framework, and research agenda 2021Advertising in the Metaverse: Research Agenda 2023Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation 2017Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets 2022Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts 2023Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences

Cited by

2025Brand engagement in omnichannel banking services: a cross-cultural approximation 2025Adverse impacts of metaverse-induced cognitive biases on the immersive shopping experience: A conceptual model developed from a qualitative approach 2025Awe-inspired experience in the metaverse: A multi-study investigation

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2024Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experiencearticle · 8 shared references 2025The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiencesarticle · 7 shared references 2024Experimenting on the metaverse to foster innovationarticle · 7 shared references 2024Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platformarticle · 6 shared references 2023Metaverse integration challenges: An in-depth ISM and MICMAC analysisarticle · 6 shared references 2024The role of immersive spaces on the customer experience: An exploration of fashion metaversesarticle · 6 shared references

Details

Year2024

Typearticle

Published2024-03-02

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations104

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1016/j.jretconser.2024.103781

openalex_workW4392436397

Links

Imported from OpenAlex (CC0) — nothing here is generated.