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Customer Segmentation For Digital Marketing Based on Shopping Patterns
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Customer Segmentation For Digital Marketing Based on Shopping Patterns (2024)Customer Segmentation For Digital Marketi…Research on customer lifetime value based on machine learning algorithms and customer relationship management analysis model (2023)Research on customer lifetime…Interpretable machine learning-based approach for customer segmentation for new product development from online product reviews (2023)Interpretable machine learnin…How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation (2023)How can algorithms help in se…Customer segmentation with RFM models and demographic variable using DBSCAN algorithm (2023)Customer segmentation with RF…K-Means Clustering Approach for Intelligent Customer Segmentation Using Customer Purchase Behavior Data (2022)K-Means Clustering Approach f…Efficient customer segmentation in digital marketing using deep learning with swarm intelligence approach (2022)Efficient customer segmentati…RFM-based repurchase behavior for customer classification and segmentation (2021)RFM-based repurchase behavior…Clustering and Classification Based on Distributed Automatic Feature Engineering for Customer Segmentation (2021)Clustering and Classification…An analytical framework based on the recency, frequency, and monetary model and time series clustering techniques for dynamic segmentation (2021)An analytical framework based…Clustering optimization in RFM analysis Based on k-Means (2020)Clustering optimization in RF…Analysis for Customer Lifetime Value Categorization with RFM Model (2019)Analysis for Customer Lifetim…RFM ranking – An effective approach to customer segmentation (2018)RFM ranking – An effective ap…Customer Segmentation in XYZ Bank Using K-Means and K-Medoids Clustering (2018)Customer Segmentation in XYZ …Customer online shopping experience data analytics (2018)Customer online shopping expe…Customer loyalty and customer loyalty programs (2003)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)Modeling Customer Lifetime Value (2006)Foresight for online shopping behavior: a study of attribution for “what next syndrome” (2019)A Product/Service System Design Schema: Application to Big Data Analytics (2020)Classifying the segmentation of customer value via RFM model and RS theory (2008)Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty (2009)Data Mining Techniques in CRM: Inside Customer Segmentation (2010)Marketing strategies evaluation based on big data analysis: a CLUSTERING-MCDM approach (2019)A review of data mining methods in RFM-based customer segmentation (2021)Strategic database marketing (1994)An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)Decision making with the analytic hierarchy process (2008)Research on improved RFM customer segmentation model based on K-Means algorithm (2020)An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business (2021)Studying Customer Behavior in Retail Stores (1951)Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study (2011)Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining (2012)Predicting online customer purchase: The integration of customer characteristics and browsing patterns (2023)RFM model customer segmentation based on hierarchical approach using FCA (2023)Consumer segmentation with large language models (2024)Reducing demand uncertainty in the platelet supply chain through artificial neural networks and ARIMA models (2019)Retailing and retailing research in the age of big data analytics (2019)Deep Learning in Finance: A Survey of Applications and Techniques (2024)The impact of AI-enabled CRM systems on organizational competitive advantage: A mixed-method approach using BERTopic and PLS-SEM (2024)Customer segmentation in the digital marketing using a Q-learning based differential evolution algorithm integrated with K-means clustering (2025)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Big Data consumer analytics and the transformation of marketing (2015)Creating Enduring Customer Value (2016)Analyzing the Dynamics of Customer Behavior: A New Perspective on Personalized Marketing through Counterfactual Analysis (2024)Business Analytics in Customer Lifetime Value: An Overview Analysis (2024)A hybrid model for improving customer lifetime value prediction using stacking ensemble learning algorithm (2025)Attractive Quality and Must-Be Quality (1984)Turn customer input into innovation. (2002)The asymmetric relationship between attribute-level performance and overall customer satisfaction: a reconsideration of the importance–performance analysis (2003)Determining directions of service quality management using online review mining with interpretable machine learning (2024)Predictive analytics in customer behavior: Anticipating trends and preferences (2024)RFM model for customer purchase behavior using K-Means algorithm (2019)B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM (2022)A review on customer segmentation methods for personalized customer targeting in e-commerce use cases (2023)An approach for sales forecasting (2022)Business intelligence using machine learning algorithms (2022)Customer Segmentation Using Machine Learning Model: An Application of RFM Analysis (2023)Hyper-Personalization for Enhancing Customer Loyalty and Satisfaction in Customer Relationship Management (CRM) Systems (2023)Personalized marketing: Leveraging AI for culturally aware segmentation and targeting (2025)
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References

  • 2018RFM ranking – An effective approach to customer segmentation214 cited
  • 2022K-Means Clustering Approach for Intelligent Customer Segmentation Using Customer Purchase Behavior Data211 cited
  • 2023Interpretable machine learning-based approach for customer segmentation for new product development from online product reviews114 cited
  • 2022Efficient customer segmentation in digital marketing using deep learning with swarm intelligence approach110 cited
  • 2021RFM-based repurchase behavior for customer classification and segmentation96 cited
  • 2020Clustering optimization in RFM analysis Based on k-Means87 cited
  • 2018Customer Segmentation in XYZ Bank Using K-Means and K-Medoids Clustering73 cited
  • 2023Research on customer lifetime value based on machine learning algorithms and customer relationship management analysis model63 cited
  • 2019Analysis for Customer Lifetime Value Categorization with RFM Model56 cited
  • 2018Customer online shopping experience data analytics55 cited
  • 2023How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation54 cited
  • 2021An analytical framework based on the recency, frequency, and monetary model and time series clustering techniques for dynamic segmentation42 cited
  • 2021Clustering and Classification Based on Distributed Automatic Feature Engineering for Customer Segmentation19 cited

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  • 2023Customer segmentation with RFM models and demographic variable using DBSCAN algorithm15 cited
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