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Different countries, different institutions: how do brand-oriented SMEs leverage branding capabilities to boost export performance?
16 references·0 citing·46 second hop
Different countries, different institutions: how do brand-oriented SMEs leverage branding capabilities to boost export performance? (2024)Different countries, different institutio…Digital platform capability and organizational agility of emerging market manufacturing SMEs: The mediating role of intellectual capital and the moderating role of environmental dynamism (2022)Digital platform capability a…Technological innovation, organizational innovation and international performance of SMEs: The moderating role of domestic institutional environment (2020)Technological innovation, org…SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance (2020)SMEs internationalization: Th…Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures (2017)Developing e-commerce marketi…Export marketing strategy implementation, export marketing capabilities, and export venture performance (2011)Export marketing strategy imp…Marketing capabilities: Antecedents and implications for B2B SME performance (2010)Marketing capabilities: Antec…“Living the brand”: brand orientation in the business‐to‐business sector (2010)“Living the brand”: brand ori…The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance (2009)The effects of perceived indu…The performance benefits of being brand‐orientated (2008)The performance benefits of b…Creating value offerings via operant resource-based capabilities (2008)Creating value offerings via …Toward a synthesis of the resource‐based and dynamic‐capability views of rent creation (2001)Toward a synthesis of the res…Accounting for common method variance in cross-sectional research designs. (2001)Accounting for common method …Brand Orientation: A Mindset for Building Brands into Strategic Resources (1999)Brand Orientation: A Mindset …Brand Orientation – A Strategy for Survival (1994)Brand Orientation – A Strateg…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Work and motivation (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Two new Later Stone Age sites from the Final Pleistocene in the Falémé Valley, eastern Senegal (2024)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy (2013)Dynamic Capabilities and Organizational Performance: A Meta‐Analytic Evaluation and Extension (2016)Research in marketing strategy (2018)The Theory of the Growth of the Firm (1995)Corporate brands: what are they? What of them? (2003)Destination branding and the role of the stakeholders: The case of New Zealand (2003)Corporate brands with a heritage (2007)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Firm Resources and Sustained Competitive Advantage (1991)Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view (2001)Firm resources and sustained competitive advantage (2004)Dynamic capabilities: A review and research agenda (2007)Managing Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box (2007)Strategic Brand Concept-Image Management (1986)To revitalize corporate performance, we need a whole new model of strategy. Strategic intent. (1989)Managing Brand Equity (1991)Core value‐based corporate brand building (2003)The Problem of Non-Response in Sample Surveys (1946)A Critical Comparison of Three Strategies of Collecting Data from Households (1967)Mail Surveys and Response Rates: A Literature Review (1975)Computer Self-Efficacy: Development of a Measure and Initial Test (1995)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Internationalization, digitalization, and sustainability: Are SMEs ready? A survey on synergies and substituting effects among growth paths (2021)The Mediating Role of Innovation Capability on the Relationship between Strategic Agility and Organizational Performance (2021)Digital transformation in SMEs: Understanding its determinants and size heterogeneity (2024)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)How digital platform capability affects the innovation performance of SMEs—Evidence from China (2022)The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic (2022)How digital platform capabilities improve sustainable innovation performance of firms: The mediating role of open innovation (2023)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)Innovative marketing in SMEs (2009)Resource-based theory in marketing (2013)The effect of social media on firm performance (2017)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys17,460 cited
  • 2001Accounting for common method variance in cross-sectional research designs.8,541 cited
  • 2001Toward a synthesis of the resource‐based and dynamic‐capability views of rent creation2,531 cited
  • 1999Brand Orientation: A Mindset for Building Brands into Strategic Resources590 cited
  • 2011Export marketing strategy implementation, export marketing capabilities, and export venture performance526 cited
  • 2020SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance439 cited
  • 2010Marketing capabilities: Antecedents and implications for B2B SME performance429 cited
  • 2022Digital platform capability and organizational agility of emerging market manufacturing SMEs: The mediating role of intellectual capital and the moderating role of environmental dynamism371 cited
  • 1994Brand Orientation – A Strategy for Survival291 cited
  • 2008Creating value offerings via operant resource-based capabilities276 cited
  • 2008The performance benefits of being brand‐orientated275 cited
  • 2017Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures268 cited

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  • 2010“Living the brand”: brand orientation in the business‐to‐business sector261 cited
  • 2020Technological innovation, organizational innovation and international performance of SMEs: The moderating role of domestic institutional environment235 cited
  • 2009The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance216 cited
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