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How Does Sustainable Digital Marketing Affect Consumer Behavior?
16 references·0 citing·51 second hop
How Does Sustainable Digital Marketing Affect Consumer Behavior? (2024)How Does Sustainable Digital Marketing Af…Research Challenges in Digital Marketing: Sustainability (2019)Research Challenges in Digita…Bridging the gap between corporate social responsibility and new green product success: The role of green organizational identity (2018)Bridging the gap between corp…CSR Strategy in Technology Companies: Its Influence on Performance, Competitiveness and Sustainability (2017)CSR Strategy in Technology Co…Digital marketing: A framework, review and research agenda (2016)Digital marketing: A framewor…Sustainability marketing research: past, present and future (2014)Sustainability marketing rese…Reviews without a Purchase: Low Ratings, Loyal Customers, and Deception (2014)Reviews without a Purchase: L…Digital marketing and social media: Why bother? (2014)Digital marketing and social …The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise (2013)The influence of perceived pr…The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries (2013)The digital marketing skills …Green organizational identity and green innovation (2013)Green organizational identity…Research into environmental marketing/management: a bibliographic analysis (2011)Research into environmental m…Strategic Management in the Media: From Theory to Practice (2008)Strategic Management in the M…Green and competitive (2003)Green and competitiveBusiness conceptions of sustainable development: a perspective from critical theory (2003)Business conceptions of susta…Design for the Environment: A Quality-Based Model for Green Product Development (2001)Design for the Environment: A…A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates (1998)A Scale for Measuring Attitud…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2016Digital marketing: A framework, review and research agenda1,701 cited
  • 2003Green and competitive946 cited
  • 2014Digital marketing and social media: Why bother?772 cited
  • 2001Design for the Environment: A Quality-Based Model for Green Product Development672 cited
  • 1998A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates558 cited
  • 2014Sustainability marketing research: past, present and future394 cited
  • 2011Research into environmental marketing/management: a bibliographic analysis344 cited
  • 2013Green organizational identity and green innovation316 cited
  • 2008Strategic Management in the Media: From Theory to Practice307 cited
  • 2014Reviews without a Purchase: Low Ratings, Loyal Customers, and Deception294 cited
  • 2013The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries274 cited
  • 2013The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise261 cited
  • 2003Business conceptions of sustainable development: a perspective from critical theory200 cited
  • 2017CSR Strategy in Technology Companies: Its Influence on Performance, Competitiveness and Sustainability147 cited

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  • 2018Bridging the gap between corporate social responsibility and new green product success: The role of green organizational identity129 cited
  • 2019Research Challenges in Digital Marketing: Sustainability127 cited
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