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Analysis of the Influence of Technical Expertise, Market Orientation, Social Capital, and Innovation on the Performance of Micro and Small Businesses in the Technology Sector

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References

2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
2015The Relationship between Competitive Strategy and Firm Performance in Micro and Small Businesses in Ghana: The Moderating Role of Managerial and Marketing Capabilities110 cited
2022Entrepreneurial orientation, market orientation and opportunity exploitation in driving business performance: moderating effect of interfunctional coordination49 cited

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2024From outreach to outcome: exploring the impact of integrated marketing communication on the performance of small and medium-sized enterprises13 cited
2025The Usefulness of Emerging Technologies in the FMCG Industry (Underdeveloped Markets)7 cited
2025Linking organizational dynamics to digital capabilities and ESG outcomes: a market-oriented approach6 cited

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