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Why advertisers should embrace event typicality and maximize leveraging of major events
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References

  • 1960Conflict, arousal, and curiosity.6,018 cited
  • 1990A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation3,365 cited
  • 1994The psychology of curiosity: A review and reinterpretation.2,735 cited
  • 2009The Oxford Handbook of Positive Psychology2,696 cited
  • 2004Metacognitive Experiences in Consumer Judgment and Decision Making1,346 cited
  • 2005Curiosity and the pleasures of learning: Wanting and liking new information843 cited
  • 2010The Stopping Power of Advertising: Measures and Effects of Visual Complexity780 cited
  • 1992The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?723 cited
  • 2010Two-stage dynamic signal detection: A theory of choice, decision time, and confidence.722 cited
  • 1990Alternative Approaches to Understanding the Determinants of Typicality490 cited
  • 2009Curiosity and Interest: The Benefits of Thriving on Novelty and Challenge365 cited
  • 2015Building, measuring, and profiting from customer loyalty356 cited
  • 1993Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing354 cited
  • 2011Achieving brand loyalty through sponsorship: the role of fit and self-congruity

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320 cited
  • 2020Marketing Agility: The Concept, Antecedents, and a Research Agenda319 cited
  • 2021The Concept of Authenticity: What It Means to Consumers293 cited
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