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Effects of greenwashing on green purchase intention: the mediating role of green skepticism, green brand love and green brand loyalty
16 references·1 citing·44 second hop
Effects of greenwashing on green purchase intention: the mediating role of green skepticism, green brand love and green brand loyalty (2024)Effects of greenwashing on green purchase…Consistent Partial Least Squares Path Modeling1 (2015)Consistent Partial Least Squa…Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…How the Market Values Greenwashing? Evidence from China (2014)How the Market Values Greenwa…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Perceived Greenwashing: The I…Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)Greenwash and Green Trust: Th…How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)How Sustainability Ratings Mi…Brand Love (2011)Brand LoveSome antecedents and outcomes of brand love (2006)Some antecedents and outcomes…When Are Corporate Environmental Policies a Form of Greenwashing? (2005)When Are Corporate Environmen…When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism (2003)When Is Honesty the Best Poli…Social Accountability and Corporate Greenwashing (2003)Social Accountability and Cor…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics (1994)Adolescent Skepticism toward …From algorithms to adoption of AI-based online food delivery platforms: the role of technology fit and emotional trust in adoption (2025)From algorithms to adoption o…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)Responsive Regulation (1992)Responsive regulation: transcending the deregulation debate (1992)Introduction (2002)Corporate Social Responsibility: A Process Model of Sensemaking (2008)A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory (2010)The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications (2011)The Commitment-Trust Theory of Relationship Marketing (1994)Enhance green purchase intentions (2012)The Means and End of Greenwash (2015)Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions (2020)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. 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(1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2015Consistent Partial Least Squares Path Modeling12,887 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2011Brand Love1,603 cited
  • 2003Social Accountability and Corporate Greenwashing1,371 cited
  • 2012Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk1,286 cited
  • 2011How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication1,024 cited
  • 2003When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism1,000 cited
  • 2013Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions813 cited
  • 2014How the Market Values Greenwashing? Evidence from China645 cited

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  • 2005When Are Corporate Environmental Policies a Form of Greenwashing?621 cited
  • 1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
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    • 2025From algorithms to adoption of AI-based online food delivery platforms: the role of technology fit and emotional trust in adoption14 cited