SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Effect of Brand Awareness and Brand Image on Customer Purchase Decisions and Customer Advocacy Behavior: A Study on Consumers of Kapal Api Coffee Brand
15 references·0 citing·44 second hop
The Effect of Brand Awareness and Brand Image on Customer Purchase Decisions and Customer Advocacy Behavior: A Study on Consumers of Kapal Api Coffee Brand (2024)The Effect of Brand Awareness and Brand I…A time for heroes? Conceptualization, development and validation of the brand hero scale (2023)A time for heroes? Conceptual…Antecedents of customer brand advocacy: a meta-analysis of the empirical evidence (2020)Antecedents of customer brand…THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON PURCHASE DECISIONS (2019)THE INFLUENCE OF BRAND IMAGE …MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL (2019)MARKETING 4.0: MOVING FROM TR…Metode Penelitian Bisnis : pendekatan kuantitatif, kualitatif, kombinasi, dan R&D (2018)Metode Penelitian Bisnis : pe…The Impact of Brand Awareness on the Consumers’ Purchase Intention (2017)The Impact of Brand Awareness…Metode Penelitian untuk Bisnis : pendekatan pengembangan-keahlian (Edisi 6 Buku 2) (2017)Metode Penelitian untuk Bisni…Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand (2016)Consumers’ awareness of luxur…Brand Image and Product Price; Its Impact for Samsung Smartphone Purchasing Decision (2016)Brand Image and Product Price…Impact of Brand Image on Consumer Decision-making: A Study on High-technology Products (2015)Impact of Brand Image on Cons…Determinants of loyalty and recommendation: The role of perceived service quality, emotional satisfaction and image (2011)Determinants of loyalty and r…Creating advocates: The roles of satisfaction, trust and commitment (2010)Creating advocates: The roles…THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT (2009)THE IMPORTANCE OF BRAND AWARE…Customer Advocacy: A New Era in Marketing? (2005)Customer Advocacy: A New Era …Marketing Management: An Asian Perspective (1994)Marketing Management: An Asia…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Principles and Practice of Structural Equation Modeling (1998)A Model of Memorable Tourism Experience: The Effects on Satisfaction, Affective Commitment, and Storytelling (2017)Trust, commitment, customer intimacy and customer loyalty in Islamic banking relationships (2018)UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS (2018)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image (2012)Examining consumer-brand relationships on social media platforms (2017)How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection (2021)Internet Car Retailing (2001)Online trust: a stakeholder perspective, concepts, implications, and future directions (2002)Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Perceptual, Attitudinal, and Behavioral Outcomes of Organization–Public Engagement on Corporate Social Networking Sites (2014)Social CEOs: The effects of CEOs’ communication styles and parasocial interaction on social networking sites (2016)Tackling social media data analysis (2019)Principles of Marketing (1972)Business Research Methods (1984)Business Research Methods (2011)Driving consumer–brand engagement and co-creation by brand interactivity (2020)The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge (2020)DETERMINASI NILAI PELANGGAN DAN KEPUTUSAN PEMBELIAN: ANALISIS KUALITAS PRODUK, DESAIN PRODUK DAN ENDORSE (2021)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Digital platforms for business-to-business markets: A systematic review and future research agenda (2021)Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts (2021)Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership (2022)Packaging and purchase decisions (2004)The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan (2006)The Impact of Service Quality on Customer Loyalty: A Study of Banks in Penang, Malaysia (2010)The Effect of Brand Awareness, Social Media Marketing, Perceived Quality, Hedonic Motivation, and Sales Promotion Towards Consumers Intention to Purchase in Fashion Industry (2021)The Effect of Brand Awareness, Brand Image and Trust On Consumer Buying Interest (2022)The Influence of Design Aesthetics on Consumers’ Purchase Intention Toward Cultural and Creative Products: Evidence From the Palace Museum in China (2022)Lembar Kegiatan Literasi Saintifik untuk Pembelajaran Jarak Jauh Topik Penyakit Coronavirus 2019 (COVID-19) (2020)Scientific Literacy Worksheets for Distance Learning in the Topic of Coronavirus 2019 (COVID-19) (2020)Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery (2023)PENGARUH LIKUIDITAS, LEVERAGE, DAN KOMITE AUDIT TERHADAP AGRESIVITAS PAJAK (2020)Pengaruh kesadaran Wajib Pajak dan kualitas pelayanan pajak terhadap kepatuhan Wajib Pajak dalam membayar Pajak bumi dan Bangunan di kota Bandung (2022)Influence Social Media Marketing and Marketing Mix of Repurchase Decision Mediated By Repurchase Intention (2023)Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study (2019)Analysis of the Role of Digital Influencers and Their Impact on the Functioning of the Contemporary On-Line Promotional System and Its Sustainable Development (2020)Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism (2021)
this work references cited by second hop

References

  • 2019MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL937 cited
  • 2018Metode Penelitian Bisnis : pendekatan kuantitatif, kualitatif, kombinasi, dan R&D625 cited
  • 1994Marketing Management: An Asian Perspective565 cited
  • 2010Creating advocates: The roles of satisfaction, trust and commitment262 cited
  • 2017The Impact of Brand Awareness on the Consumers’ Purchase Intention166 cited
  • 2011Determinants of loyalty and recommendation: The role of perceived service quality, emotional satisfaction and image153 cited
  • 2005Customer Advocacy: A New Era in Marketing?141 cited
  • 2020Antecedents of customer brand advocacy: a meta-analysis of the empirical evidence117 cited
  • 2016Brand Image and Product Price; Its Impact for Samsung Smartphone Purchasing Decision113 cited
  • 2017Metode Penelitian untuk Bisnis : pendekatan pengembangan-keahlian (Edisi 6 Buku 2)85 cited
  • 2009THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT59 cited
  • 2016Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand37 cited
  • 2015Impact of Brand Image on Consumer Decision-making: A Study on High-technology Products34 cited
  • 2023A time for heroes? Conceptualization, development and validation of the brand hero scale

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

10 cited
  • 2019THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON PURCHASE DECISIONS8 cited
  • Cited by

    No citing works inside the corpus for this window.