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Culturally mixed co-branding product framing in China: the role of cultural sensitivity, product quality, and purchase probability
16 references·0 citing·46 second hop
Culturally mixed co-branding product framing in China: the role of cultural sensitivity, product quality, and purchase probability (2024)Culturally mixed co-branding product fram…Polycultural Psychology (2014)Polycultural PsychologyThe Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness (2012)The Interplay between Global …Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework (2008)Global Brand Purchase Likelih…An interpretive examination of the development of cultural sensitivity in international business (2007)An interpretive examination o…Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)Common Method Variance in IS …A Beginner's Guide to Structural Equation Modeling (2004)A Beginner's Guide to Structu…How perceived brand globalness creates brand value (2002)How perceived brand globalnes…The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies (2001)The Impact of Nationalism, Pa…Multicultural minds: A dynamic constructivist approach to culture and cognition. (2000)Multicultural minds: A dynami…Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…Signaling Unobservable Product Quality through a Brand Ally (1999)Signaling Unobservable Produc…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Matching Advertising Appeals …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Back-Translation for Cross-Cultural Research (1970)Back-Translation for Cross-Cu…Measuring Consumer Involvement Profiles (1985)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)A review and meta-analysis of country-of-origin research (1999)Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)The teacher's word book of 30,000 words. (1945)Statistical principles in experimental design. 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References

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  • 2014Polycultural Psychology

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402 cited
  • 1996Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions347 cited
  • 2008Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework329 cited
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