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The localness effect of family firm branding on consumer perceptions and purchase intention: An experimental approach
16 references·0 citing·52 second hop
The localness effect of family firm branding on consumer perceptions and purchase intention: An experimental approach (2024)The localness effect of family firm brand…Thirty years of research in family business journals: Status quo and future directions (2021)Thirty years of research in f…Innovation with Limited Resources: Management Lessons from the G erman M ittelstand (2017)Innovation with Limited Resou…Family firms in the global economy: Toward a deeper understanding of internationalization determinants, processes, and outcomes (2017)Family firms in the global ec…Image and reputation of family firms: a systematic literature review of the state of research (2016)Image and reputation of famil…Do Family Firms Have Better Reputations Than Non‐Family Firms? 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(1983)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997) (1999)Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands? 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(1988)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Cultures and Organizations: Software of the Mind. (1993)Brands as Signals: A Cross-Country Validation Study (2005)Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Managing Brands in the Social Media Environment (2013)Choice overload: A conceptual review and meta‐analysis (2014)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)
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References

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  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2009Instructional manipulation checks: Detecting satisficing to increase statistical power3,489 cited
  • 2008Handbook of consumer psychology1,195 cited
  • 2002How perceived brand globalness creates brand value1,109 cited
  • 2005Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods1,069 cited
  • 2013Do Family Firms Have Better Reputations Than Non‐Family Firms? An Integration of Socioemotional Wealth and Social Identity Theories831 cited
  • 2004Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach801 cited
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  • 2017Family firms in the global economy: Toward a deeper understanding of internationalization determinants, processes, and outcomes446 cited
  • 2012The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness405 cited
  • 1974Intrinsic versus extrinsic cues as determinants of perceived product quality.385 cited
  • 2016

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Image and reputation of family firms: a systematic literature review of the state of research
286 cited
  • 2007The Good, the Bad, and the Unfamiliar: The Challenges of Reputation Formation Facing New Firms286 cited
  • 2021Thirty years of research in family business journals: Status quo and future directions283 cited
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