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Peningkatan Kinerja Pemasaran: Media Sosial, Inovasi Produk, dan pemasaran Afiliasi
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Peningkatan Kinerja Pemasaran: Media Sosial, Inovasi Produk, dan pemasaran Afiliasi (2024)Peningkatan Kinerja Pemasaran: Media Sosi…MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL (2019)MARKETING 4.0: MOVING FROM TR…Social media and innovation: A systematic literature review and future research directions (2018)Social media and innovation: …Does Marketing Need Reform?: Fresh Perspectives on the Future (2015)Does Marketing Need Reform?: …Net Smart: How to Thrive Online (2012)Net Smart: How to Thrive Onli…Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media? Get serious! Un…The New Community Rules: Marketing on the Social Web (2010)The New Community Rules: Mark…Socialnomics: how social media transforms the way we live and do business (2010)Socialnomics: how social medi…Groundswell. Winning in a World Transformed by Social Technologies (2010)Groundswell. Winning in a Wor…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Groundswell: winning in a world transformed by social technologies (2008)Groundswell: winning in a wor…Adopting a service logic for marketing (2006)Adopting a service logic for …Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Brand Equity and Advertising: Advertising's Role in Building Strong Brands (1994)Brand Equity and Advertising:…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Building Strong Brands (1995)The Reality of Brands: (1998)Brands and Branding: Research Findings and Future Priorities (2006)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Evolving to a New Dominant Logic for Marketing (2003)Managing the co-creation of value (2007)Service logic revisited: who creates value? And who co‐creates? (2008)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Strength of Weak Ties (1973)The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits (1999)A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication (2013)Social Media in Tourism and Hospitality: A Literature Review (2013)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)The sharing economy: Why people participate in collaborative consumption (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)Social media as a destination marketing tool: its use by national tourism organisations (2012)Social media competitive analysis and text mining: A case study in the pizza industry (2013)Motivations for sharing tourism experiences through social media (2014)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Social media: The new hybrid element of the promotion mix (2009)We’re all connected: The power of the social media ecosystem (2011)Why people use social networking sites: An empirical study integrating network externalities and motivation theory (2011)Analysis of the Role of Digital Influencers and Their Impact on the Functioning of the Contemporary On-Line Promotional System and Its Sustainable Development (2020)Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism (2021)The evolving role of artificial intelligence in marketing: A review and research agenda (2021)
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media19,104 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media5,200 cited
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  • 2010Groundswell. Winning in a World Transformed by Social Technologies248 cited
  • 2015Does Marketing Need Reform?: Fresh Perspectives on the Future

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207 cited
  • 2010The New Community Rules: Marketing on the Social Web162 cited
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