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INCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION
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INCREASING STUDENT ENGAGEMENT & CONTRIBUTIONS: INTRODUCING THE SEMESTER-LONG PARTICIPATION COMPETITION (2024)INCREASING STUDENT ENGAGEMENT & CONTRIBUT…CONNECTING WITH GEN Z: USING INTERACTIVE IMPROV GAMES TO TEACH SOFT SKILLS (2022)CONNECTING WITH GEN Z: USING …THE EFFECT OF MARKETING SIMULATIONS ON STUDENT ENGAGEMENT AND ACADEMIC OUTCOMES (2020)THE EFFECT OF MARKETING SIMUL…Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Setting the future of digital…Higher Education Student Engagement Scale (HESES): Development and Psychometric Evidence (2018)Higher Education Student Enga…The power of competition: Effects of social motivation on attention, sustained physical effort, and learning (2015)The power of competition: Eff…Engaging Marketing Students: Student Operated Businesses in a Simulated World (2010)Engaging Marketing Students: …Enhancing Reflective Learning through Role-Plays: The Use of an Effective Sales Presentation Evaluation Form in Student Role-Plays (2006)Enhancing Reflective Learning…The revised two‐factor Study Process Questionnaire: R‐SPQ‐2F (2001)RESEARCH AND PRACTICE OF STUDENT RETENTION: WHAT NEXT? (2006)Student Engagement and Student Learning: Testing the Linkages* (2006)Flipped Classrooms: An Agenda for Innovative Marketing Education in the Digital Era (2015)Retailing Laboratory: Delivering Skills Through Experiential Learning (2018)A new scale of social desirability independent of psychopathology. (1960)A social-cognitive approach to motivation and personality. (1988)Grit: Perseverance and passion for long-term goals. (2007)Learning through video games: The impacts of competition and cooperation (2020)On Emergent Communication in Competitive Multi-Agent Teams (2020)Stress and anxiety in schools: a multilevel analysis of individual and class-level effects of achievement and competitiveness (2025)Determinants of Selling Effectiveness: The Importance of Declarative Knowledge to the Personal Selling Concept (1988)Experiential Learning=Hands-On+Minds-On (2002)The impact of goal orientation, self-reflection and personal characteristics on the acquisition of oral presentation skills (2009)The impact of the feedback source on developing oral presentation competence (2015)Oral presentations in higher education: a comparison of the impact of peer and teacher feedback (2017)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Student retention and engagement in higher education (2019)Emotionally intelligent students are more engaged and successful: examining the role of emotional intelligence in higher education (2020)The Effect of Emotional Intelligence and Academic Social Networking Sites on Academic Performance During the COVID-19 Pandemic (2021)Active learning : creating excitement in the classroom (1991)Burnout and Engagement in University Students (2002)Digital game-based learning (2003)The Effect of Marketing Culture Aspects of Healthcare Care on Marketing Creativity (2021)Simulations in Business Education (2024)UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM (2024)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)Exchange and Power in Social Life (2017)Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life (2020)Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The fifth discipline, the art and practice of the learning organization (1991)Executive Perceptions of the Top 10 Soft Skills Needed in Today’s Workplace (2012)SDG commentary: economic services for work and growth for all humans (2023)Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques (2024)
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References

  • 2020Setting the future of digital and social media marketing research: Perspectives and research propositions3,876 cited
  • 2018Higher Education Student Engagement Scale (HESES): Development and Psychometric Evidence217 cited
  • 2015The power of competition: Effects of social motivation on attention, sustained physical effort, and learning97 cited
  • 2006Enhancing Reflective Learning through Role-Plays: The Use of an Effective Sales Presentation Evaluation Form in Student Role-Plays48 cited
  • 2022CONNECTING WITH GEN Z: USING INTERACTIVE IMPROV GAMES TO TEACH SOFT SKILLS28 cited
  • 2010Engaging Marketing Students: Student Operated Businesses in a Simulated World28 cited
  • 2020THE EFFECT OF MARKETING SIMULATIONS ON STUDENT ENGAGEMENT AND ACADEMIC OUTCOMES26 cited

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