SZodixStudyAcademic Library
DashboardShelvesOpen accessMy libraryInboxNotesWriteLearnAlerts
More
Ask your libraryNotificationsQuick citeReview
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing to Bottom-of-the-Pyramid Consumers in an Emerging Market: The Responses of Mainstream Consumers
16 references·1 citing·50 second hop
Marketing to Bottom-of-the-Pyramid Consumers in an Emerging Market: The Responses of Mainstream Consumers (2024)Marketing to Bottom-of-the-Pyramid Consum…Advances in Consumer Research (2025)Advances in Consumer ResearchNonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Nonprofits Are Seen as Warm a…Construal-level theory of psychological distance. (2010)Construal-level theory of psy…Delight by Design: The Role of Hedonic Versus Utilitarian Benefits (2008)Delight by Design: The Role o…Reinventing strategies for emerging markets: beyond the transnational model (2004)Reinventing strategies for em…Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Measuring the Hedonic and Uti…Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment (2001)Effects of Brand Logo Complex…Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…Consumer Choice between Hedonic and Utilitarian Goods (2000)Consumer Choice between Hedon…Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Loss Aversion in Riskless Cho…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Selected Determinants of Consumer Satisfaction and Complaint Reports (1983)Selected Determinants of Cons…Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance (1973)Consumer Dissatisfaction: The…A measure of emotional empathy1 (1972)A measure of emotional empath…Frugal Innovation and Ethical Consumerism (2025)Frugal Innovation and Ethical…The nature and measurement of meaning. (1952)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)A review and meta-analysis of country-of-origin research (1999)Possessions and the Extended Self (1988)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)What We Know and Don’t Know About Corporate Social Responsibility (2012)Corporate social responsibility and access to finance (2013)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)The Theory of Buyer Behavior (1971)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. (1977)Disconfirmation of consumer expectations through product trial. (1979)Developing Buyer-Seller Relationships (1987)Measuring Service Quality: A Reexamination and Extension (1992)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)Prospect theory: An analysis of decision under risk (1988)Status quo bias in decision making (1988)Advances in prospect theory: Cumulative representation of uncertainty (1992)A Theory of Fairness, Competition, and Cooperation (1999)Time Discounting and Time Preference: A Critical Review (2002)The necessary and sufficient conditions of therapeutic personality change. (1957)A new scale of social desirability independent of psychopathology. (1960)Nebraska Symposium on Motivation, 1961 (1963)Emotional Intelligence (1990)Empathy for Pain Involves the Affective but not Sensory Components of Pain (2004)The Functional Architecture of Human Empathy (2004)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)To Do or to Have? That Is the Question. (2003)Why are you telling me this? An examination into negative consumer reviews on the Web (2007)Politeness : Some Universals in Language Usage (1987)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Choice overload: A conceptual review and meta‐analysis (2014)The behavioralist as tax collector: Using natural field experiments to enhance tax compliance (2017)Risk perceptions of COVID-19 around the world (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Measuring Experience Economy Concepts: Tourism Applications (2007)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer value: The next source for competitive advantage (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
this work references cited by second hop

References

  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2010Construal-level theory of psychological distance.6,611 cited
  • 1991Loss Aversion in Riskless Choice: A Reference-Dependent Model6,428 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
  • 1972A measure of emotional empathy12,359 cited
  • 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
  • 1982Country-of-Origin Effects on Product Evaluations1,819 cited
  • 1983Selected Determinants of Consumer Satisfaction and Complaint Reports1,466 cited
  • 2004Reinventing strategies for emerging markets: beyond the transnational model1,438 cited
  • 2008Delight by Design: The Role of Hedonic Versus Utilitarian Benefits1,226 cited
  • 1973Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance1,066 cited
  • 2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

901 cited
  • 2001Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment378 cited
  • Cited by

    • 2025Frugal Innovation and Ethical Consumerism0 cited