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Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads
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References

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  • 2010Heuristic Decision Making4,028 cited
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  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?2,173 cited
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  • 2016A multi-group analysis of online survey respondent data quality: Comparing a regular USA consumer panel to MTurk samples415 cited
  • 2014Risk, uncertainty, and heuristics335 cited

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  • 2013This Logo Moves Me: Dynamic Imagery from Static Images317 cited
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