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A Comprehensive Integration of RFM Analysis, Cluster Analysis, and Classification for B2B Customer Relationship Management
14 references·0 citing·46 second hop
A Comprehensive Integration of RFM Analysis, Cluster Analysis, and Classification for B2B Customer Relationship Management (2021)A Comprehensive Integration of RFM Analys…Customer Segmentation Based On Recency Frequency Monetary Model: A Case Study in E-Retailing (2020)Customer Segmentation Based O…RFM model for customer purchase behavior using K-Means algorithm (2019)RFM model for customer purcha…RFM ranking – An effective approach to customer segmentation (2018)RFM ranking – An effective ap…Clustering and profiling of customers using RFM for customer relationship management recommendations (2017)Clustering and profiling of c…An Efficient CRM-Data Mining Framework for the Prediction of Customer Behaviour (2015)An Efficient CRM-Data Mining …A decision-making framework for precision marketing (2014)A decision-making framework f…Data Mining Using RFM Analysis (2011)Data Mining Using RFM AnalysisData Mining Techniques in CRM: Inside Customer Segmentation (2010)Data Mining Techniques in CRM…Customer relationship management concepts and technologies (2009)Customer relationship managem…Classifying the segmentation of customer value via RFM model and RS theory (2008)Classifying the segmentation …Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression (2007)Segmentation approaches in da…Research on customer segmentation model by clustering (2005)Research on customer segmenta…Understanding customer relationship management (CRM) (2003)Understanding customer relati…Database marketing:Past, present, and future (1997)Database marketing:Past, pres…Reengineering the Corporation (1993)Reengineering the corporation: A manifesto for business revolution (1993)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)Customer relationship management: Finding value drivers (2006)The New Industrial Engineering: Information Technology and Business Process Redesign (2011)Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM (2013)Book Review: The One to One Future: Building Relationships One Customer at a Time (1995)E-Business 2.0: Roadmap for Success (2000)Marketing management: analysis. planning. implementation and control (2000)Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty (2009)Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study (2011)Mining smart card data for transit riders’ travel patterns (2013)Application of decision-making techniques in supplier selection: A systematic review of literature (2012)Interval-valued hesitant fuzzy linguistic sets and their applications in multi-criteria decision-making problems (2014)Can data-driven precision marketing promote user ad clicks? Evidence from advertising in WeChat moments (2019)Predictive big data analytics for supply chain demand forecasting: methods, applications, and research opportunities (2020)LSTM with particle Swam optimization for sales forecasting (2022)Strategic database marketing (1994)A practical yet meaningful approach to customer segmentation (1998)The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands (2003)A review of the application of RFM model (2010)Customer segmentation of multiple category data in e-commerce using a soft-clustering approach (2010)Customer churn prediction in the online gambling industry: The beneficial effect of ensemble learning (2013)Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (2004)Application of data mining techniques in customer relationship management: A literature review and classification (2008)A data-driven approach to predict the success of bank telemarketing (2014)AI-enabled Enterprise Information Systems for Manufacturing (2021)Customer Relationship Management Research from 2000 to 2020: An Academic Literature Review and Classification (2021)Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research (2021)Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining (2012)Consumer Behaviour and Order Fulfilment in Online Retailing: A Systematic Review (2016)A multidisciplinary perspective of big data in management research (2017)An Empirical Study on Customer Segmentation by Purchase Behaviors Using a RFM Model and K-Means Algorithm (2020)Customer segmentation by web content mining (2021)RFM model customer segmentation based on hierarchical approach using FCA (2023)Harnessing marketing automation for B2B content marketing (2015)Building bridges in higher education: Student-faculty relationship quality, student engagement, and student loyalty (2020)Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes (2021)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)What is personalization? A conceptual framework (2007)Personalization in personalized marketing: Trends and ways forward (2022)B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM (2022)A review on customer segmentation methods for personalized customer targeting in e-commerce use cases (2023)A comparison of machine learning techniques for customer churn prediction (2015)Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis (2016)A Data Mining-Based Framework for Supply Chain Risk Management (2018)
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References

  • 2003Understanding customer relationship management (CRM)1,260 cited
  • 2008Classifying the segmentation of customer value via RFM model and RS theory453 cited
  • 2009Customer relationship management concepts and technologies440 cited
  • 2007Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression320 cited
  • 2018RFM ranking – An effective approach to customer segmentation214 cited
  • 2019RFM model for customer purchase behavior using K-Means algorithm210 cited
  • 2010Data Mining Techniques in CRM: Inside Customer Segmentation207 cited
  • 1997Database marketing:Past, present, and future133 cited
  • 2015An Efficient CRM-Data Mining Framework for the Prediction of Customer Behaviour118 cited
  • 2014A decision-making framework for precision marketing106 cited
  • 2005Research on customer segmentation model by clustering98 cited
  • 2011Data Mining Using RFM Analysis86 cited
  • 2017Clustering and profiling of customers using RFM for customer relationship management recommendations40 cited
  • 2020Customer Segmentation Based On Recency Frequency Monetary Model: A Case Study in E-Retailing23 cited

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