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Impact of customer engagement strategy on customer loyalty from the perspective of consumer well-being
16 references·1 citing·54 second hop
Impact of customer engagement strategy on customer loyalty from the perspective of consumer well-being (2024)Impact of customer engagement strategy on…Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention (2022)Mobile app vs. desktop browse…Consumer-based approach to customer engagement – The case of luxury brands (2018)Consumer-based approach to cu…Executing on a customer engagement strategy (2017)Executing on a customer engag…Cocreative customer practices: Effects of health care customer value cocreation practices on well-being (2016)Cocreative customer practices…The Effect of Workplace Negative Gossip on Employee Proactive Behavior in China: The Moderating Role of Traditionality (2015)The Effect of Workplace Negat…Bentham or Aristotle in the Development Process? An Empirical Investigation of Capabilities and Subjective Well-Being (2014)Bentham or Aristotle in the D…Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Sources of Method Bias in Soc…Customer Engagement as a New Perspective in Customer Management (2010)Customer Engagement as a New …Beyond dual-process models: A categorisation of processes underlying intuitive judgement and decision making (2009)Beyond dual-process models: A…Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix (2008)Online Consumer Review: Word-…Developing a Subjective Measure of Consumer Well-Being (2002)Developing a Subjective Measu…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?The relation of rational and experiential information processing styles to personality, basic beliefs, and the ratio-bias phenomenon. (1999)The relation of rational and …Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)Heart and Mind in Conflict: t…Individual differences in intuitive-experiential and analytical-rational thinking styles. (1996)Individual differences in int…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…Factors Enhancing Engagement and Well-Being in Live Stream Shopping: Insights from Self-Determination and Generation Cohort Theories (2025)Factors Enhancing Engagement …Feeling and thinking: Preferences need no inferences. (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Cognitive, Affective, and Attribute Bases of the Satisfaction Response (1993)Consumer Choice between Hedonic and Utilitarian Goods (2000)Risk as feelings. 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(2003)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Servant Leadership: A systematic review and call for future research (2018)Common Method Bias: It's Bad, It's Complex, It's Widespread, and It's Not Easy to Fix (2023)Dimensions of Consumer Expertise (1987)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Deriving the Pricing Power of Product Features by Mining Consumer Reviews (2011)Managing Brands in the Social Media Environment (2013)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Possessions and the Extended Self (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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References

  • 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It15,698 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 1999Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making2,044 cited
  • 1996Individual differences in intuitive-experiential and analytical-rational thinking styles.1,927 cited
  • 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix1,813 cited
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  • 2010Customer Engagement as a New Perspective in Customer Management1,037 cited
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  • 2002Developing a Subjective Measure of Consumer Well-Being240 cited
  • 2016Cocreative customer practices: Effects of health care customer value cocreation practices on well-being239 cited
  • 2015The Effect of Workplace Negative Gossip on Employee Proactive Behavior in China: The Moderating Role of Traditionality179 cited
  • 2018Consumer-based approach to customer engagement – The case of luxury brands171 cited
  • 2017

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Executing on a customer engagement strategy
154 cited
  • 2014Bentham or Aristotle in the Development Process? An Empirical Investigation of Capabilities and Subjective Well-Being139 cited
  • 2022Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention104 cited
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    • 2025Factors Enhancing Engagement and Well-Being in Live Stream Shopping: Insights from Self-Determination and Generation Cohort Theories7 cited