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Impact of metaverse technology on hospitality and tourism industry: an interplay of social media marketing on hotel booking in India
16 references·0 citing·50 second hop
Impact of metaverse technology on hospitality and tourism industry: an interplay of social media marketing on hotel booking in India (2024)Impact of metaverse technology on hospita…Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation (2023)Shaping the Metaverse into Re…Metaverse as a disruptive technology revolutionising tourism management and marketing (2023)Metaverse as a disruptive tec…Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Metaverse marketing: How the …Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing (2022)Metaverse as a driver for cus…Facebook and the creation of the metaverse: radical business model innovation or incremental transformation? (2022)Facebook and the creation of …The extended Unified Theory of Acceptance and Use of Technology (UTAUT2): A systematic literature review and theory evaluation (2020)The extended Unified Theory o…Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention (2020)Marketing-to-Millennials: Mar…How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest (2020)How Social Media Influencers …What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience (2016)What keeps the mobile hotel b…From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)From Social to Sale: The Effe…The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y (2014)The Impact of Social Media Ma…Modelagem de Equações Estruturais com Utilização do Smartpls (2014)Modelagem de Equações Estrutu…Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Purposeful Sampling for Quali…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The partial least squares approach for structural equation modeling. (1998)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Innovation capacity, international experience and export performance of SMEs in Brazil (2015)Methodological research on partial least squares structural equation modeling (PLS-SEM) (2019)Using the social exchange theory to explore the employee-organization relationship in the hospitality industry (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Qualitative Analysis for Social Scientists (1987)Qualitative Data Analysis: An Expanded Sourcebook (1994)An overview of the qualitative descriptive design within nursing research (2019)Purposive sampling: complex or simple? Research case examples (2020)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)How Advertising Works: What Do We Really Know? (1999)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Elements of strategic social media marketing: A holistic framework (2016)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)User Acceptance of Information Technology: Toward A Unified View1 (2003)A meta-analysis of the UTAUT model in the mobile banking literature: The moderating role of sample size and culture (2021)Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory (2022)Students’ Acceptance of ChatGPT in Higher Education: An Extended Unified Theory of Acceptance and Use of Technology (2023)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)Critical service logic: making sense of value creation and co-creation (2012)Consumer engagement in online brand communities: a social media perspective (2015)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world (2023)Social media influencers: An effective marketing approach? (2023)Virtual influencer marketing: the good, the bad and the unreal (2023)How Smart, Connected Products Are Transforming Competition (2014)How Smart, Connected Products Are Transforming Competition (2015)Technological disruptions in services: lessons from tourism and hospitality (2019)Metaverse in marketing and logistics: the state of the art and the path forward (2023)Netnography evolved: New contexts, scope, procedures and sensibilities (2023)Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores (2023)Organizational digital transformation: from evolution to future trends (2023)How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research (2024)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2013Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research11,963 cited
  • 2014Modelagem de Equações Estruturais com Utilização do Smartpls1,202 cited
  • 2015From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior1,006 cited
  • 2023Metaverse as a disruptive technology revolutionising tourism management and marketing922 cited
  • 2022Metaverse marketing: How the metaverse will shape the future of consumer research and practice902 cited
  • 2020The extended Unified Theory of Acceptance and Use of Technology (UTAUT2): A systematic literature review and theory evaluation657 cited
  • 2023Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation578 cited
  • 2020How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest543 cited
  • 2022Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing537 cited

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2016
What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience
472 cited
  • 2022Facebook and the creation of the metaverse: radical business model innovation or incremental transformation?455 cited
  • 2020Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention451 cited
  • 2014The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y376 cited
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