Analisis Behavioral Intention Mobile Banking dengan Model UTAUT2

Deasy Safitri · Joel Faruk Sofyan · Dimas Angga Negoro · Andri Kusmayadi

4 citations0/0 files storedINNOVATIVE Journal Of Social Science Research

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

The development of information technology has been very developed at this time, people have started to study and use technology, one of which is mobile banking. Mobile banking allows customers to complete financial transactions electronically without having to interact directly with bank employees. How to use mobile banking can be influenced by several supporting factors. The purpose of this research is to examine and analyze the influence of consumer usage behavior intentions on usage behavior using the UTAUT2 model. Using a purposive sampling method, this study used 145 mobile banking users and distributed online questionnaires from June to July 2023. By applying PLS-SEM as an intervention tool, this study found that performance expectancy, effort expectancy, social influence, facilitating conditions and price values have no effect on behavioral intention, while hedonic motivation and habit have a positive effect. Then behavioral intention has no influence on use behavior.

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2019Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse 2016Extending the UTAUT model to understand the customers’ acceptance and use of internet banking in Lebanon 2019The battle of Brain vs. Heart: A literature review and meta-analysis of “hedonic motivation” use in UTAUT2 2019User Acceptance of Mobile Apps for Restaurants: An Expanded and Extended UTAUT-2 2021Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics 2017Why so serious? Gamification impact in the acceptance of mobile banking services 2020South African millennials’ acceptance and use of retail mobile banking apps: An integrated perspective 2020Acceptance of mobile phone by university students for their studies: an investigation applying UTAUT2 model

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