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Multisensory technology in the wine industry: where the senses meet technology

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References

2018Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience506 cited
2019Wine tourism: a multisensory experience200 cited
2020Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions162 cited
2018Status Games: Market Driving through Social Influence in the U.S. Wine Industry152 cited
2017“I like the sound of that!” Wine descriptions influence consumers' expectations, liking, emotions and willingness to pay for Australian white wines92 cited
2018Multisensory experiential wine marketing86 cited
2020Value co-creation and value co-destruction through interactive technology in tourism: the case of ‘La Cité du Vin’ wine museum, Bordeaux, France76 cited
2022The Experience Economy in a Wine Destination—Analysing Visitor Reviews41 cited
2017Assessing the Impact of Closure Type on Wine Ratings and Mood38 cited
2024Multisensory experiences and technology in the context of wine experiences21 cited
2021Virtual wine tastings – how to ‘zoom up’ the stage of communal experience20 cited
2022Digitalization of multisensory collective activity: The case of virtual wine tasting15 cited

Cited by

2025The impact of multisensory cues on experience. assessing the brand role in wine choice4 cited

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2025

Exploring the impact of virtual food and wine pairing on consumer preferences

2 cited

2026Virtual or vineyard? Exploring wine tasting modes0 cited

2026Marketing Digital e comportamento do consumidor de vinhos: compras, lives e clubes de assinatura0 cited