SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing innovations and digital technologies: A systematic review, proposed framework, and future research agenda
16 references·0 citing·51 second hop
Marketing innovations and digital technologies: A systematic review, proposed framework, and future research agenda (2024)Marketing innovations and digital technol…Digital Transformation and Innovation Management: A Synthesis of Existing Research and an Agenda for Future Studies (2021)Digital Transformation and In…Digital technologies, innovation, and skills: Emerging trajectories and challenges (2021)Digital technologies, innovat…A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change (2020)A Systematic Review of the Li…The future of technology and marketing: a multidisciplinary perspective (2019)The future of technology and …The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019)The digital transformation of…Digital transformation: A multidisciplinary reflection and research agenda (2019)Digital transformation: A mul…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media marketing effort…From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)From Social to Sale: The Effe…Customer experience management: toward implementing an evolving marketing concept (2015)Customer experience managemen…Leveraging External Sources of Innovation: A Review of Research on Open Innovation (2013)Leveraging External Sources o…Digital Business Strategy: Toward a Next Generation of Insights (2013)Digital Business Strategy: To…The SAGE handbook of organizational research methods (2009)The SAGE handbook of organiza…A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature (2009)A Multi‐Dimensional Framework…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Experience and Education. (1938)Experience and Education.Building Theories from Case Study Research (1989)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)The Theory of Economic Development (2003)Open innovation: The next decade (2014)The Open Innovation Research Landscape: Established Perspectives and Emerging Themes across Different Levels of Analysis (2016)Open Innovation: Research, Practices, and Policies (2018)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)Management Innovation and Leadership: The Moderating Role of Organizational Size (2010)The Role of Dynamic Capabilities in Responding to Digital Disruption: A Factor-Based Study of the Newspaper Industry (2015)Shades of Grey: Guidelines for Working with the Grey Literature in Systematic Reviews for Management and Organizational Studies (2016)A resource‐based view of the firm (1984)Strategic alignment: Leveraging information technology for transforming organizations (1999)Firm resources and sustained competitive advantage (2004)Digital Innovation Management: Reinventing Innovation Management Research in a Digital World (2017)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Understanding digital transformation: A review and a research agenda (2019)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Entrepreneurship: Productive, unproductive, and destructive (1996)Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency (2001)Open Innovation: The New Imperative for Creating and Profiting from Technology (2003)A review of social science on digital agriculture, smart farming and agriculture 4.0: New contributions and a future research agenda (2019)Digital platform ecosystems (2019)Does digital transformation enhance a firm's performance? Evidence from China (2021)A Coefficient of Agreement for Nominal Scales (1960)Firm Resources and Sustained Competitive Advantage (1991)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)Digital economy: An innovation driver for total factor productivity (2021)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Dynamic capabilities and strategic management (1997)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Digital transformation in business and management research: An overview of the current status quo (2021)The digital divide: A review and future research agenda (2021)Mastering digital transformation: The nexus between leadership, agility, and digital strategy (2022)Research in Organizational Behavior (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)The Discovery of Grounded Theory (2017)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Process Studies of Change in Organization and Management: Unveiling Temporality, Activity, and Flow (2013)Conducting systematic literature reviews and bibliometric analyses (2019)Qualitative Analysis for Social Scientists (1987)Stories of Experience and Narrative Inquiry (1990)Students' Need for Belonging in the School Community (2000)
this work references cited by second hop

References

  • 1938Experience and Education.6,904 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2019Digital transformation: A multidisciplinary reflection and research agenda5,676 cited
  • 2013Digital Business Strategy: Toward a Next Generation of Insights4,375 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 2009A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature3,255 cited
  • 2019The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes2,761 cited
  • 2020A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change2,535 cited
  • 2009The SAGE handbook of organizational research methods2,127 cited
  • 2013Leveraging External Sources of Innovation: A Review of Research on Open Innovation2,057 cited
  • 2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior1,432 cited
  • 2015Customer experience management: toward implementing an evolving marketing concept1,039 cited
  • 2015From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior1,006 cited
  • 2021Digital Transformation and Innovation Management: A Synthesis of Existing Research and an Agenda for Future Studies

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

761 cited
  • 2019The future of technology and marketing: a multidisciplinary perspective630 cited
  • 2021Digital technologies, innovation, and skills: Emerging trajectories and challenges597 cited
  • Cited by

    No citing works inside the corpus for this window.