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Anthropomorphised or not? Natural-organic logo’s impact on product value perceptions and consumers’ willingness to pay
16 references·0 citing·48 second hop
Anthropomorphised or not? Natural-organic logo’s impact on product value perceptions and consumers’ willingness to pay (2024)Anthropomorphised or not? Natural-organic…VALUE, SATISFACTION AND BEHAVIORAL INTENTIONS IN AN ADVENTURE TOURISM CONTEXT (2009)VALUE, SATISFACTION AND BEHAV…On seeing human: A three-factor theory of anthropomorphism. (2007)On seeing human: A three-fact…Developing and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Measuring Consumers' Willingness to Pay at the Point of Purchase (2002)Measuring Consumers' Willingn…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)The role of perceived risk in…Robustness Studies in Covariance Structure Modeling (1998)Robustness Studies in Covaria…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…The Role of Imagery in Information Processing: Review and Extensions (1987)The Role of Imagery in Inform…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Back-Translation for Cross-Cultural Research (1970)Back-Translation for Cross-Cu…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A theory of human motivation. (1943)Motivation and Personality (1997)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Diffusion of Innovations 1 (2019)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. 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(1990)Alternative Ways of Assessing Model Fit (1992)The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Digital marketing: A framework, review and research agenda (2016)The teacher's word book of 30,000 words. (1945)Statistical principles in experimental design. (1962)Toward a Science of Translating (1964)Cross-cultural adaptation of health-related quality of life measures: Literature review and proposed guidelines (1993)A Measure of Subjective Happiness: Preliminary Reliability and Construct Validation (1999)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Significance tests and goodness of fit in the analysis of covariance structures. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1970Back-Translation for Cross-Cultural Research14,051 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
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  • 1991Why we buy what we buy: A theory of consumption values4,924 cited
  • 2007On seeing human: A three-factor theory of anthropomorphism.4,051 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,675 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,320 cited
  • 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
  • 2009VALUE, SATISFACTION AND BEHAVIORAL INTENTIONS IN AN ADVENTURE TOURISM CONTEXT

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877 cited
  • 2002Measuring Consumers' Willingness to Pay at the Point of Purchase745 cited
  • 1998Robustness Studies in Covariance Structure Modeling734 cited
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