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Exploring the Relationship between Consumer Knowledge and Skepticism towards Pro-Environmental Advertising: An Empirical Investigation
16 references·0 citing·46 second hop
Exploring the Relationship between Consumer Knowledge and Skepticism towards Pro-Environmental Advertising: An Empirical Investigation (2024)Exploring the Relationship between Consum…Sample Size for Survey Research: Review and Recommendations (2020)Sample Size for Survey Resear…Principles and Practice of Structural Equation Modeling (2012)Principles and Practice of St…Against the Green: A Multi-method Examination of the Barriers to Green Consumption (2012)Against the Green: A Multi-me…Faking it: Social desirability response bias in self-report research (2008)Faking it: Social desirabilit…Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)Consumers' Use of Persuasion …How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy (1995)Buyer Characteristics of the …The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics (1994)Adolescent Skepticism toward …The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change (1981)Social Judgment: Assimilation…Advertising as Information (1974)Advertising as InformationIntegration theory and attitude change. 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How credibility and parasocial interaction influence purchase intentions (2019)Principles and Practice of Structural Equation Modeling (1998)G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)Multigroup Analysis using SmartPLS: Step-by-Step Guidelines for Business Research (2020)PLS-SEM STATISTICAL PROGRAMS: A REVIEW (2021)“Extending the Technology Acceptance Model (TAM) to Predict University Students’ Intentions to Use Metaverse-Based Learning Platforms” (2023)The impact of culture and governance on corporate social reporting (2005)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Beyond pleasure and pain. 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References

  • 2012Principles and Practice of Structural Equation Modeling39,065 cited
  • 1970Determining Sample Size for Research Activities22,093 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,365 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts4,086 cited
  • 1974Advertising as Information3,430 cited
  • 1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change1,843 cited
  • 2008Faking it: Social desirability response bias in self-report research1,687 cited
  • 2020Sample Size for Survey Research: Review and Recommendations1,484 cited
  • 1999How Advertising Works: What Do We Really Know?1,438 cited
  • 2000Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent1,400 cited
  • 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,277 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,058 cited
  • 2012Against the Green: A Multi-method Examination of the Barriers to Green Consumption1,048 cited
  • 1971Integration theory and attitude change.934 cited

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1995
Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy
711 cited
  • 1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
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