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How far is reality from vision: An online data-driven method for brand image assessment and maintenance
16 references·0 citing·53 second hop
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References

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  • 2020Visual Listening In: Extracting Brand Image Portrayed on Social Media

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215 cited
  • 2022Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward200 cited
  • 2022Mining the text of online consumer reviews to analyze brand image and brand positioning146 cited
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