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Impact of Perceived Risk, Perceived Usefulness and Subjective Norms on Online Shopping in the Context of Pakistan
16 references·1 citing·50 second hop
Impact of Perceived Risk, Perceived Usefulness and Subjective Norms on Online Shopping in the Context of Pakistan (2024)Impact of Perceived Risk, Perceived Usefu…The Relationship of Attitude, Subjective Norm and Website Usability on Consumer Intention to Purchase Online: An Evidence of Malaysian Youth (2016)The Relationship of Attitude,…Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention (2016)Factors Influencing Online Sh…The Effect of Perceived Risk on Online Shopping in Jordan (2013)The Effect of Perceived Risk …The Theory of Planned Behavior (2012)The Theory of Planned BehaviorThe importance of perceived trust, security and privacy in online trading systems (2009)The importance of perceived t…Antecedents of True Brand Loyalty (2008)Antecedents of True Brand Loy…Predicting consumer intentions to shop online: An empirical test of competing theories (2007)Predicting consumer intention…Typology of online shoppers (2003)Typology of online shoppersKey dimensions of business-to-consumer web sites (2002)Key dimensions of business-to…Customer loyalty: the future of hospitality marketing (1999)Customer loyalty: the future …Building consumer trust online (1999)Building consumer trust onlinePerceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Consumer Resistance to Innovations: The Marketing Problem and its solutions (1989)Consumer Resistance to Innova…Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (1986)Consumer Response to Televisi…Perceived Risk and Composition Models for Multiattribute Decisions (1978)Perceived Risk and Compositio…An Exploration of Perceived Risk and Willingness to Try New Products (1967)An Exploration of Perceived R…The Influence of Theory of Planned Behavior, Brand Consciousness, and Perceived Risk on Purchase Intention (2024)The Influence of Theory of Pl…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. 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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology75,250 cited
  • 2012The Theory of Planned Behavior5,514 cited
  • 1999Building consumer trust online2,131 cited
  • 1989Consumer Resistance to Innovations: The Marketing Problem and its solutions1,576 cited
  • 2002Key dimensions of business-to-consumer web sites1,130 cited
  • 1999Customer loyalty: the future of hospitality marketing679 cited
  • 2016Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention552 cited
  • 2009The importance of perceived trust, security and privacy in online trading systems532 cited
  • 2007Predicting consumer intentions to shop online: An empirical test of competing theories441 cited
  • 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation313 cited
  • 2008Antecedents of True Brand Loyalty309 cited
  • 2003Typology of online shoppers285 cited
  • 2013The Effect of Perceived Risk on Online Shopping in Jordan199 cited
  • 2016The Relationship of Attitude, Subjective Norm and Website Usability on Consumer Intention to Purchase Online: An Evidence of Malaysian Youth156 cited
  • 1967

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An Exploration of Perceived Risk and Willingness to Try New Products
87 cited
  • 1978Perceived Risk and Composition Models for Multiattribute Decisions74 cited
  • Cited by

    • 2024The Influence of Theory of Planned Behavior, Brand Consciousness, and Perceived Risk on Purchase Intention5 cited