References

• 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.46,361 cited
• 2008Basics of Qualitative Research (3rd ed.): Techniques and Procedures for Developing Grounded Theory12,155 cited
• 1965The Constant Comparative Method of Qualitative Analysis4,598 cited
• 1995The Significance of Saturation2,661 cited
• 2004Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause2,019 cited
• 2014Brand authenticity: An integrative framework and measurement scale1,081 cited
• 2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?771 cited
• 2020Corporate Sociopolitical Activism and Firm Value476 cited
• 2019A Pragmatic Definition of the Concept of Theoretical Saturation444 cited
• 2020Brand activism: Does courting controversy help or hurt a brand?340 cited
• 2019Woke-washing: “intersectional” femvertising and branding “woke” bravery338 cited
• 2020Commentary: Brand Activism in a Political World291 cited
• 2015“Why Should We Care about Marriage Equality?”: Political Advocacy as a Part of Corporate Responsibility245 cited
• 2021Woke brand activism authenticity or the lack of it215 cited
• 2019Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale