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How semiotic product packaging, brand image, perceived brand quality influence brand loyalty and purchase intention: a stimulus-organism-response perspective
16 references·9 citing·46 second hop
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The challenges and opportunities of Social Media (2009)Social media in marketing: A review and analysis of the existing literature (2017)Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Valuing Things: The Public and Private Meanings of Possessions (1994)Sharing Meaning Across Occupational Communities: The Transformation of Understanding on a Production Floor (2003)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. 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References

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  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
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  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 2006Impact of color on marketing597 cited
  • 2012The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach

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576 cited
  • 2017The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm507 cited
  • 2003The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience488 cited
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    • 2024Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country25 cited
    • 2025Examining green packaging, branding, and eco-labeling strategies: The case of young consumers' perceptions and responses in F&B industry23 cited
    • 2025Packaging for a greener tomorrow: A structural equation model of consumer intentions to purchase environmentally friendly packaged foods in Germany12 cited
    • 2025Familiar Yet New: How Design-Driven Innovation and Brand Image Affect Green Agricultural Product Purchase Intentions in the Live Streaming Environment9 cited
    • 2025How the environmental friendliness of food delivery packages shapes sustainable customer behavior8 cited
    • 2025Application of dunhuang decorative tile elements in children's furniture based on symbolic duality and D4S Theory2 cited