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Impact of Deepfake Advertising Attributes on Consumers’ Hedonic & Utilitarian Values and Brand Credibility
16 references·0 citing·50 second hop
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 1970Determining Sample Size for Research Activities18,904 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
  • 1986The Explanatory and Predictive Scope of Self-Efficacy Theory3,783 cited
  • 2021Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising343 cited
  • 2011Exploring the consequences of brand credibility in services167 cited
  • 2020Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility164 cited
  • 2022How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry155 cited
  • 2021“Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications146 cited
  • 2020Programmatic creative: AI can think but it cannot feel132 cited
  • 2022Surfing in virtual reality: An application of extended technology acceptance model with flow theory96 cited
  • 2023Mapping the deepfake landscape for innovation: A multidisciplinary systematic review and future research agenda

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82 cited
  • 2023Influence of corporate social responsibility and brand attitude on purchase intention53 cited
  • 2011The Research Evaluation and Globalization of Business Research42 cited
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