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Analyzing the Dynamics of Customer Behavior: A New Perspective on Personalized Marketing through Counterfactual Analysis
16 references·0 citing·51 second hop
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review of the state of the art literature and recommendations for future research (2016)Research on the influence of after-sales service quality factors on customer satisfaction (2020)Forecasting principles and practiceTesting the null hypothesis of stationarity against the alternative of a unit root (1992)Introduction to Time Series and Forecasting (2002)Retail sales forecasting with meta-learning (2020)A Comparative Study of Demand Forecasting Models for a Multi-Channel Retail Company: A Novel Hybrid Machine Learning Approach (2022)Time-series forecasting of seasonal items sales using machine learning – A comparative analysis (2022)Customer lifetime value: Marketing models and applications (1998)Switching barriers and repurchase intentions in services (2000)A Study on the Effects of Sales Promotion on Consumer Involvement and Purchase Intention in Tourism Industry (2017)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Advantage: Creating and 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References

  • 2009Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty227 cited
  • 2015Performance of state space and ARIMA models for consumer retail sales forecasting222 cited
  • 2023A review on customer segmentation methods for personalized customer targeting in e-commerce use cases163 cited
  • 1998Market segmentation: strategies for success161 cited
  • 2010A review of the application of RFM model155 cited
  • 2022B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM149 cited
  • 2017LRFMP model for customer segmentation in the grocery retail industry: a case study113 cited
  • 2011A case study of applying LRFM model in market segmentation of a children’s dental clinic82 cited
  • 2010A two-stage clustering method to analyze customer characteristics to build discriminative customer management: A case of textile manufacturing business82 cited
  • 2021Strategies for time series forecasting with generalized regression neural networks72 cited
  • 2012Customer data mining for lifestyle segmentation70 cited
  • 2016Customer lifetime value determination based on RFM model69 cited
  • 2008A case study of applying data mining techniques in an outfitter’s customer value analysis64 cited
  • 2023Research on customer lifetime value based on machine learning algorithms and customer relationship management analysis model

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63 cited
  • 2018CUSTOMER SEGMENTATION BY USING RFM MODEL AND CLUSTERING METHODS: A CASE STUDY IN RETAIL INDUSTRY57 cited
  • 2024Optimizing Marketing Strategies with RFM Method and K-Means Clustering-Based AI Customer Segmentation Analysis50 cited
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