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The Role of Social-Media for Micro-Entrepreneurship of Young Startups
16 references·0 citing·45 second hop
The Role of Social-Media for Micro-Entrepreneurship of Young Startups (2024)The Role of Social-Media for Micro-Entrep…Social media adoption in smes sustainability: evidence from an emerging economy (2023)Social media adoption in smes…Digital literacy and farmers’ entrepreneurial behavior—Empirical analysis based on CHFS2019 micro data (2023)Digital literacy and farmers’…Do digital literacy and business sustainability matter for creative economy? The role of entrepreneurial attitude (2022)Do digital literacy and busin…Social media and entrepreneurship: exploring the impact of social media use of start-ups on their entrepreneurial orientation and opportunities (2021)Social media and entrepreneur…How Entrepreneurship Sustains Barriers in the Entrepreneurial Process—A Lesson from a Developing Nation (2021)How Entrepreneurship Sustains…Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy (2020)Followers' engagement with in…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Social media adoption and its impact on firm performance: the case of the UAE (2018)Social media adoption and its…The relationship between social desirability bias and self-reports of health, substance use, and social network factors among urban substance users in Baltimore, Maryland (2017)The relationship between soci…Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship (2016)Digital Entrepreneurship: Tow…Online entrepreneurial communication: Mitigating uncertainty and increasing differentiation via Twitter (2014)Online entrepreneurial commun…Exploring the Role of Social Media for SMEs: As a New Marketing Strategy Tool for the Firm Performance Perspective (2014)Exploring the Role of Social …We’re all connected: The power of the social media ecosystem (2011)We’re all connected: The powe…Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media? Get serious! Un…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Constructing grounded theory : a practical guide through qualitative analysis (2006)Qualitative Data Analysis (2008)Social media as a resource in SMEs’ sales process (2017)Examining government cross-platform engagement in social media: Instagram vs Twitter and the big lift project (2018)The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs (2020)The Strength of Weak Ties (1973)The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits (1999)Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012)Social Media in Tourism and Hospitality: A Literature Review (2013)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)The cluetrain manifesto: the end of business as usual (2000)The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (2012)Understanding Generation Y and their use of social media: a review and research agenda (2013)The Presentation of Self in Everyday Life. 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(2007)Increased alcohol use during the COVID-19 pandemic: The effect of mental health and age in a cross-sectional sample of social media users in the U.S. (2021)A systematic review and meta-analysis on the prevalence of mental disorders among children and adolescents in Europe (2022)The Influence of Social Desirability on Sexual Behavior Surveys: A Review (2022)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Examining the Factors Affecting SME Performance: The Mediating Role of Social Media Adoption (2020)Effects of entrepreneurial orientation on social media adoption and SME performance: The moderating role of innovation capabilities (2021)Social Media and SMEs’ Performance in Developing Countries: Effects of Technological-Organizational-Environmental Factors on the Adoption of Social Media (2022)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy (2021)Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer (2021)Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience (2022)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media4,968 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2016Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship2,799 cited
  • 2011We’re all connected: The power of the social media ecosystem1,657 cited
  • 2017The relationship between social desirability bias and self-reports of health, substance use, and social network factors among urban substance users in Baltimore, Maryland865 cited
  • 2020Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy437 cited
  • 2018Social media adoption and its impact on firm performance: the case of the UAE377 cited
  • 2014Online entrepreneurial communication: Mitigating uncertainty and increasing differentiation via Twitter230 cited
  • 2014Exploring the Role of Social Media for SMEs: As a New Marketing Strategy Tool for the Firm Performance Perspective176 cited
  • 2021Social media and entrepreneurship: exploring the impact of social media use of start-ups on their entrepreneurial orientation and opportunities114 cited
  • 2021How Entrepreneurship Sustains Barriers in the Entrepreneurial Process—A Lesson from a Developing Nation67 cited

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  • 2022Do digital literacy and business sustainability matter for creative economy? The role of entrepreneurial attitude57 cited
  • 2023Social media adoption in smes sustainability: evidence from an emerging economy50 cited
  • 2023Digital literacy and farmers’ entrepreneurial behavior—Empirical analysis based on CHFS2019 micro data35 cited
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