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Tools in Marketing Research: Exploring Emotional Responses to Stimuli
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Tools in Marketing Research: Exploring Emotional Responses to Stimuli (2024)Tools in Marketing Research: Exploring Em…The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)The PRISMA 2020 statement: an…Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends (2019)Consumer Behaviour through th…Consumer neuroscience for marketing researchers (2018)Consumer neuroscience for mar…Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour (2016)Thinking inside the box: How …Neuromarketing: Ethical Implications of its Use and Potential Misuse (2016)Neuromarketing: Ethical Impli…Consumer Neuroscience: Applications, Challenges, and Possible Solutions (2015)Consumer Neuroscience: Applic…Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Predicting Advertising succes…Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success (2014)Brain Responses to Movie Trai…A Review of Studies on Neuromarketing: Practical Results, Techniques, Contributions and Limitations (2014)A Review of Studies on Neurom…How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships (2011)How we relate to brands: Psyc…Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice (2007)Neuromarketing: a layman's lo…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Effects of positive and negative affect on electromyographic activity over zygomaticus major and corrugator supercilii (2003)Effects of positive and negat…Darwin, Deception, and Facial Expression (2003)Darwin, Deception, and Facial…The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements (2001)The Effects of Message Valenc…The effects of emotional arousal and valence on television viewers’ cognitive capacity and memory (1995)The effects of emotional arou…Sensorial marketing within consumer behavior: bibliometric analysis and future trends (2025)Sensorial marketing within co…The empirical case for two systems of reasoning. 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References

  • 2021The PRISMA 2020 statement: an updated guideline for reporting systematic reviews13,845 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2003Effects of positive and negative affect on electromyographic activity over zygomaticus major and corrugator supercilii766 cited
  • 2003Darwin, Deception, and Facial Expression627 cited
  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
  • 2015Consumer Neuroscience: Applications, Challenges, and Possible Solutions490 cited
  • 2001The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements390 cited
  • 1995The effects of emotional arousal and valence on television viewers’ cognitive capacity and memory329 cited
  • 2014Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success305 cited
  • 2007Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice288 cited
  • 2011How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships271 cited
  • 2016Neuromarketing: Ethical Implications of its Use and Potential Misuse260 cited
  • 2016Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour

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224 cited
  • 2019Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends220 cited
  • 2014A Review of Studies on Neuromarketing: Practical Results, Techniques, Contributions and Limitations213 cited
  • 2018Consumer neuroscience for marketing researchers204 cited
  • Cited by

    • 2025Sensorial marketing within consumer behavior: bibliometric analysis and future trends9 cited