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Cause-related marketing in tourism: how goal framing promotes consumer prosocial behaviours
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References

  • 1981The Framing of Decisions and the Psychology of Choice17,834 cited
  • 2013Calculating and reporting effect sizes to facilitate cumulative science: a practical primer for t-tests and ANOVAs10,259 cited
  • 2008Handbook of Personality: Theory and Research7,847 cited
  • 2010Construal-level theory of psychological distance.6,611 cited
  • 2006Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs1,593 cited
  • 2011It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors758 cited
  • 2007Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer501 cited
  • 2007Psychological Reactance and Promotional Health Messages: The Effects of Controlling Language, Lexical Concreteness, and the Restoration of Freedom490 cited
  • 2020A review of experiments in tourism and hospitality452 cited
  • 2015Trends and patterns in sustainable tourism research: a 25-year bibliometric analysis442 cited
  • 2018Corporate social responsibility in tourism and hospitality253 cited
  • 2020How Concrete Language Shapes Customer Satisfaction190 cited
  • 2018Focusing on the forest or the trees: How abstract versus concrete construal level predicts responses to eco-friendly products183 cited
  • 2017

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Give it to us straight (most of the time): Top managers’ use of concrete language and its effect on investor reactions
174 cited
  • 2017The role of extraversion and agreeableness traits on Gen Y’s attitudes and willingness to pay for green hotels158 cited
  • 2015Inspire me to donate: The use of strength emotion in donation appeals155 cited
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