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Amplifying commitment and word-of-mouth in fashion retailing through omni-channel experiences
16 references·0 citing·45 second hop
Amplifying commitment and word-of-mouth in fashion retailing through omni-channel experiences (2024)Amplifying commitment and word-of-mouth i…Personalization in personalized marketing: Trends and ways forward (2022)Personalization in personaliz…Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail (2020)Personalization and hedonic m…Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach (2019)Conceptualization of omnichan…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Toward a theory of customer engagement marketing (2016)Toward a theory of customer e…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Factors affecting online group buying intention and satisfaction: A social exchange theory perspective (2012)Factors affecting online grou…Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance (2012)Effects of various characteri…Social Exchange Theory: An Interdisciplinary Review (2005)Social Exchange Theory: An In…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Resource Theory (1980)Resource TheorySocial Exchange Theory (1976)Social Exchange TheorySocial Behavior as Exchange (1958)Social Behavior as ExchangeMarkets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)The Market Valuation of Internet Channel Additions (2002)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Digital marketing: A framework, review and research agenda (2016)Digital economy: An innovation driver for total factor productivity (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Understanding Attitudes and Predicting Social Behavior (1980)The Commitment-Trust Theory of Relationship Marketing (1994)What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences (2014)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)The Theory of Social and Economic Organization. (1948)The Norm of Reciprocity: A Preliminary Statement (1960)Exchange and Power in Social Life. (1965)Abusive supervision and workplace deviance and the moderating effects of negative reciprocity beliefs. (2007)Assessing the growth of remote working and its consequences for effort, well‐being and work‐life balance (2017)Social Exchange Theory: A Critical Review with Theoretical Remedies (2017)The Social Psychology of Groups (1959)Doing more with less? Flexible working practices and the intensification of work (2009)The role of data privacy in marketing (2016)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)User Acceptance of Information Technology: Toward A Unified View1 (2003)PLS-SEM: Indeed a Silver Bullet (2011)A Theory of Cognitive Dissonance (1957)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Economic Action and Social Structure: The Problem of Embeddedness (1985)Communication and Control Processes in the Delivery of Service Quality (1988)The Structure of Commitment in Exchange (1995)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Social Exchange Theory (2006)What Makes Online Content Viral? 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References

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  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 2005Social Exchange Theory: An Interdisciplinary Review10,051 cited
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  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
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  • 2019Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach

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392 cited
  • 2020Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail343 cited
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