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Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives
16 references·0 citing·38 second hop
Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives (2024)Antecedents to the Adoption of Digital Ma…Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Setting the future of digital…The future of social media in marketing (2019)The future of social media in…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Customer experience challenges: bringing together digital, physical and social realms (2018)Customer experience challenge…Social media in marketing: A review and analysis of the existing literature (2017)Social media in marketing: A …Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2017)Re-examining the Unified Theo…Using PLS path modeling in new technology research: updated guidelines (2016)Using PLS path modeling in ne…Gain more insight from your PLS-SEM results (2016)Gain more insight from your P…Consistent Partial Least Squares Path Modeling1 (2015)Consistent Partial Least Squa…Modelagem de Equações Estruturais com Utilização do Smartpls (2014)Modelagem de Equações Estrutu…Attitudes as Object–Evaluation Associations of Varying Strength (2007)Attitudes as Object–Evaluatio…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Normative Influences on Altruism (1977)Normative Influences on Altru…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Simultaneous Factor Analysis in Several Populations (1971)Simultaneous Factor Analysis …Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)A checklist for testing measurement invariance (2012)Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies (2015)Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations (2023)Coefficient Alpha and the Internal Structure of Tests (1951)Principles and Practice of Structural Equation Modeling (2012)Minimum sample size estimation in PLS‐SEM: The inverse square root and gamma‐exponential methods (2016)Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods (2017)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)The Presentation of Self in Everyday Life. (1956)The Evolution of Reciprocal Altruism (1971)Sociobiology: The New Synthesis. (1976)Recent Developments in Role Theory (1986)A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)Altruism and Prosocial Behavior (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial Least Squares Structural Equation Modeling (2017)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)The theory of planned behavior (1991)User Acceptance of Information Technology: Toward A Unified View1 (2003)Advances in Social Media Research: Past, Present and Future (2017)Blockchain adoption challenges in supply chain: An empirical investigation of the main drivers in India and the USA (2018)Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing (2021)PLS-SEM: Indeed a Silver Bullet (2011)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)Exchange and Power in Social Life (2017)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)From Intentions to Actions: A Theory of Planned Behavior (1985)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)
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References

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  • 2018Customer experience challenges: bringing together digital, physical and social realms

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849 cited
  • 2007Attitudes as Object–Evaluation Associations of Varying Strength797 cited
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