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Keep scrolling: An investigation of short video users’ continuous watching behavior · Study

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ArticleKeep scrolling: An investigation of short video users’ continuous watching behavior

Qi Zhang2024

Article2024

Keep scrolling: An investigation of short video users’ continuous watching behavior

Qi Zhang · Shaizatulaqma Kamalul Ariffin

46 citations·0/0 files stored·Information & Management

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Technology Adoption and User Behaviour Digital Marketing and Social Media Media and Digital Communication

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References

1968The Discovery of Grounded Theory; Strategies for Qualitative Research 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 2011PLS-SEM: Indeed a Silver Bullet 2015A primer on partial least squares structural equation modeling (PLS-SEM)1993Research methods for business: A skill building approach 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics

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Year2024

Typearticle

Published2024-07-29

VenueInformation & Management

ISSN-L0378-7206

Languageen

Citations46

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1016/j.im.2024.104014

openalex_workW4401100303

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