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Keep scrolling: An investigation of short video users’ continuous watching behavior
16 references·2 citing·32 second hop
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References

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  • 2018Multivariate Data Analysis3,516 cited
  • 2012Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies3,045 cited
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    • 2024Maximizing sales: The art of short video creation in livestream e-commerce14 cited
    • 2025How do prepared dishes attract customers? Effects of prepared dish attributes on customers’ trust, attitudes and adoption intentions9 cited