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Making a big splash: packaging imagery with implied motion enhances product liking through design appeal and naturalness perception

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References

2013Calculating and reporting effect sizes to facilitate cumulative science: a practical primer for t-tests and ANOVAs10,718 cited
1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
2009Uniting the Tribes of Fluency to Form a Metacognitive Nation1,646 cited
2008Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products586 cited
2010Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations509 cited
2013This Logo Moves Me: Dynamic Imagery from Static Images317 cited
2010The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness315 cited
2010Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues258 cited
2015The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services253 cited
2013The influence of visual packaging design on perceived food product quality, value, and brand preference252 cited
2016Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour224 cited
2016Crossmodal correspondences between taste and shape, and their implications for product packaging: A review199 cited
2018On the multiple effects of packaging colour on consumer behaviour and product experience in the ‘food and beverage’ and ‘home and personal care’ categories

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