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Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning

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2021

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Better Marketing for a Better World

298 cited

2020Consumer Return Policies in Omnichannel Operations263 cited

Cited by

2025The subtle power of nudging: consumer choice in ethical and sustainable retailing9 cited
2026The Comparative Effects of Digital Green Nudging, Gamification, and Monetary Incentives on Return Motivation in E-Commerce1 cited