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Online younger viewers’ motivation to purchase virtual gifts: multi-group analysis of urban-rural backgrounds
16 references·0 citing·44 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 2011The behaviour change wheel: A new method for characterising and designing behaviour change interventions13,651 cited
  • 2015Common Method Bias in PLS-SEM10,154 cited
  • 2017PLS-SEM or CB-SEM: updated guidelines on which method to use5,428 cited
  • 2011Critical Thinking: What It Is and Why It Counts2,270 cited
  • 2019Partial least squares structural equation modeling using SmartPLS: a software review876 cited
  • 2003Developing a scale to measure the interactivity of websites659 cited
  • 2014Online shopping drivers and barriers for older adults: Age and gender differences656 cited
  • 2019Teachers for rural schools – a challenge for South Africa401 cited
  • 2019The impact of live video streaming on online purchase intention369 cited
  • 2005Perceived Individual Collaboration Know-How Development Through Information Technology–Enabled Contextualization: Evidence from Distributed Teams349 cited
  • 2018The Magic of Danmaku: A Social Interaction Perspective of Gift Sending on Live Streaming Platforms275 cited
  • 2019Sociocultural Impacts of Tourism on Residents of World Cultural Heritage Sites in China231 cited

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  • 1995STYLES OF THINKING IN THE SCHOOL191 cited
  • 2014Identifying risk factors of urban-rural conflict in urbanization: A case of China170 cited
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