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Anatomy of herd behavior in Ponzi schemes within the scope of marketing mix
16 references·0 citing·48 second hop
Anatomy of herd behavior in Ponzi schemes within the scope of marketing mix (2024)Anatomy of herd behavior in Ponzi schemes…Competitive Advantage and Service Marketing Mix (2021)Competitive Advantage and Ser…Behavioral Finance Biases in Investment Decision Making (2020)Behavioral Finance Biases in …How Do Investment Ideas Spread through Social Interaction? Evidence from a Ponzi Scheme (2019)How Do Investment Ideas Sprea…Bowman's risk-return paradox: An agency theory perspective (2018)Bowman's risk-return paradox:…Marketing Mix for Next Generation Marketing (2014)Marketing Mix for Next Genera…Institutional industry herding: Intentional or spurious? (2013)Institutional industry herdin…FIELDS OF DREAMS, FIELDS OF SCHEMES: PONZI FINANCE AND MULTI-LEVEL MARKETING IN SOUTH AFRICA (2012)FIELDS OF DREAMS, FIELDS OF S…The mathematics of Ponzi schemes (2009)The mathematics of Ponzi sche…From Marketing Mix to e-Marketing Mix: a literature overview and classification (2009)From Marketing Mix to e-Marke…A Review of Marketing Mix: 4Ps or More? (2009)A Review of Marketing Mix: 4P…Testing Intentional Herding in Familiar Stocks: An Experiment in an International Context (2008)Testing Intentional Herding i…Herd Behavior in Financial Markets (2000)Herd Behavior in Financial Ma…Rational herding in financial economics (1996)Rational herding in financial…Following the Pied Piper: Do Individual Returns Herd around the Market? (1995)Following the Pied Piper: Do …A Simple Model of Herd Behavior (1992)A Simple Model of Herd Behavi…NEW MARKETING LITANY: FOUR PS PASSE: C-WORDS TAKE OVER (1990)NEW MARKETING LITANY: FOUR PS…The General Theory of Employment, Interest and Money. (1936)The General Theory of Employment, Interest and Money. (1936)Bank Runs, Deposit Insurance, and Liquidity (1983)An examination of herd behavior in equity markets: An international perspective (2000)Herd Behavior in Financial Markets (2000)Herding among security analysts (2000)Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Marketing management: analysis. planning. implementation and control (2000)Masstige marketing redefined and mapped (2015)Marketing mix, customer value, and customer loyalty in social commerce (2017)Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion (2017)Managing in the marketspace (1995)VERSIONING: THE SMART WAY TO SELL INFORMATION (1998)Business Models for Internet-Based E-Commerce: An Anatomy (2000)Prioritization of Expanded Marketing Mix in Different Stages of the Product Life Cycle: The Case of Food Industry (2017)Application of the 4Es in Online Crowdfunding Platforms: A Comparative Perspective of Germany and China (2021)Effect Of Customer Satisfaction, Marketing Mix, And Price In Astana Anyar Market Bandung (2022)The Concept of the Marketing Mix (1964)The structure and function of communication in society (2007)New times, new strategies: proposal for an additional dimension to the 4 P'S for E-commerce dot-com (2015)Marketing Mechanisms Used for Summer Food Service Programs (2019)The Influence of E-Marketing Mix Strategy on Organizational Performance: An Empirical Analysis of Jordanian Smes (2023)Herd Behavior and Investment (1988)Why Does Stock Market Volatility Change Over Time? (1989)Further evidence on the herd behavior in Vietnam stock market (2017)Regime-dependent herding behavior in Asian and Latin American stock markets (2017)Does herding behavior matter in investment management and perceived market efficiency? Evidence from an emerging market (2022)The General Theory of Employment, Interest and Money, by John Maynard Keynes (1936)Competing Technologies, Increasing Returns, and Lock-In by Historical Events (1989)A Unified Theory of Underreaction, Momentum Trading, and Overreaction in Asset Markets (1999)Investor Psychology and Asset Pricing (2001)Using Online Conversations to Study Word-of-Mouth Communication (2004)Herd on the Street: Informational Inefficiencies in a Market with Short-Term Speculation (1992)An empirical analysis of herd behavior in global stock markets (2010)Aspects of Investor Psychology (1998)Behavioral Finance: The Explanation of Investors’ Personality and Perceptual Biases Effects on Financial Decisions (2011)Behavioural biases in investment decision making – a systematic literature review (2015)Exploring the relationship between investment choices, cognitive abilities risk attitudes and financial literacy (2021)The role of cognitive heuristic-driven biases in investment management activities and market efficiency: a research synthesis (2022)Beyond instinct: the influence of artificial intelligence on investment decision-making among Gen Z investors in emerging markets (2025)Birds of a Feather: Homophily in Social Networks (2001)Power-Law Distributions in Empirical Data (2009)Thinking, Fast and Slow (2011)Presidential Address: Social Transmission Bias in Economics and Finance (2020)"I Just Like the Stock" versus "Fear and Loathing on Main Street" : The Role of Reddit Sentiment in the GameStop Short Squeeze (2021)“I just like the stock”: The role of Reddit sentiment in the GameStop share rally (2022)A strategic framework for artificial intelligence in marketing (2020)
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References

  • 1992A Simple Model of Herd Behavior6,511 cited
  • 1996Rational herding in financial economics1,315 cited
  • 1995Following the Pied Piper: Do Individual Returns Herd around the Market?1,228 cited
  • 2009A Review of Marketing Mix: 4Ps or More?377 cited
  • 1990NEW MARKETING LITANY: FOUR PS PASSE: C-WORDS TAKE OVER216 cited
  • 2009From Marketing Mix to e-Marketing Mix: a literature overview and classification142 cited
  • 2020Behavioral Finance Biases in Investment Decision Making120 cited
  • 2013Institutional industry herding: Intentional or spurious?103 cited
  • 2014Marketing Mix for Next Generation Marketing91 cited
  • 2019How Do Investment Ideas Spread through Social Interaction? Evidence from a Ponzi Scheme76 cited
  • 2000Herd Behavior in Financial Markets69 cited
  • 2012FIELDS OF DREAMS, FIELDS OF SCHEMES: PONZI FINANCE AND MULTI-LEVEL MARKETING IN SOUTH AFRICA67 cited
  • 2018Bowman's risk-return paradox: An agency theory perspective67 cited
  • 2009The mathematics of Ponzi schemes64 cited
  • 2021Competitive Advantage and Service Marketing Mix61 cited
  • 2008

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Testing Intentional Herding in Familiar Stocks: An Experiment in an International Context
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