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Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising
16 references·0 citing·47 second hop
Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising (2024)Within-Category Satiation and Cross-Categ…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)A Thematic Exploration of Dig…The Importance of Trust for Personalized Online Advertising (2015)The Importance of Trust for P…When Does Retargeting Work? Information Specificity in Online Advertising (2013)When Does Retargeting Work? I…Social Networks, Personalized Advertising, and Privacy Controls (2013)Social Networks, Personalized…Online Display Advertising: Targeting and Obtrusiveness (2011)Online Display Advertising: T…An Empirical Evaluation of Thompson Sampling (2011)An Empirical Evaluation of Th…A Control Function Approach to Endogeneity in Consumer Choice Models (2010)A Control Function Approach t…The multiple discrete-continuous extreme value (MDCEV) model: Role of utility function parameters, identification considerations, and model extensions (2007)The multiple discrete-continu…Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …The Effect of Banner Advertising on Internet Purchasing (2006)The Effect of Banner Advertis…Position auctions (2006)Position auctionsA multiple discrete–continuous extreme value model: formulation and application to discretionary time-use decisions (2004)A multiple discrete–continuou…Optimal Nonparametric Estimation of First-price Auctions (2000)Optimal Nonparametric Estimat…A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)A Probabilistic Choice Model …Variety Seeking Behavior: An Interdisciplinary Review (1982)Variety Seeking Behavior: An …Specification Tests in Econometrics (1978)The state of the art of environmental valuation with discrete choice experiments (2010)Conspicuous conservation: The Prius halo and willingness to pay for environmental bona fides (2014)Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling (2018)The Economics of Fashion Demand (1961)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)The use of lisrel in validating marketing constructs (1991)Understanding Relationship Marketing Outcomes (2002)Understanding Customer Experience Throughout the Customer Journey (2016)Practical Issues in Structural Modeling (1987)Marketing Research: An Applied Orientation (1994)Estimating Production Functions Using Inputs to Control for Unobservables (2003)Digital Economics (2019)Multi-Armed Bandit Allocation Indices. (1990)Finite-time Analysis of the Multiarmed Bandit Problem (2002)Analysis of Thompson Sampling for the multi-armed bandit problem (2011)Unbiased offline evaluation of contextual-bandit-based news article recommendation algorithms (2011)Regret Analysis of Stochastic and Nonstochastic Multi-armed Bandit Problems (2012)Taking the Human Out of the Loop: A Review of Bayesian Optimization (2015)Conditional logit analysis of qualitative choice behavior (1972)Digital marketing: A framework, review and research agenda (2016)Digital transformation: A multidisciplinary reflection and research agenda (2019)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Digital economy: An innovation driver for total factor productivity (2021)Digitalization and sustainable development: How could digital economy development improve green innovation in China? (2022)A Theory of Psychological Reactance (1968)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Data Privacy: Effects on Customer and Firm Performance (2016)Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads (2019)Advances in Consumer Research (2025)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Multipart pricing of public goods (1971)Incentives in Teams (1973)Matching with Contracts (2005)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The theory and practice of econometrics (1986)The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models (1993)Discrete Choice Methods with Simulation (2001)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)The assignment game I: The core (1971)Combinatorial Auctions (2005)The Online Advertising Industry: Economics, Evolution, and Privacy (2009)Third-Party Web Tracking: Policy and Technology (2012)
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References

  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,743 cited
  • 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 2016A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry1,125 cited
  • 2010A Control Function Approach to Endogeneity in Consumer Choice Models1,098 cited
  • 2011An Empirical Evaluation of Thompson Sampling1,030 cited
  • 1982Variety Seeking Behavior: An Interdisciplinary Review1,002 cited
  • 2013Social Networks, Personalized Advertising, and Privacy Controls826 cited
  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 2006Position auctions808 cited
  • 2000Optimal Nonparametric Estimation of First-price Auctions710 cited
  • 2015The Importance of Trust for Personalized Online Advertising527 cited
  • 2004A multiple discrete–continuous extreme value model: formulation and application to discretionary time-use decisions516 cited
  • 2013When Does Retargeting Work? Information Specificity in Online Advertising510 cited
  • 2007

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The multiple discrete-continuous extreme value (MDCEV) model: Role of utility function parameters, identification considerations, and model extensions
484 cited
  • 2006The Effect of Banner Advertising on Internet Purchasing456 cited
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