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Digital Transformation Impact on Financial Performance Through Social Media Marketing in India’s SMEs
16 references·0 citing·44 second hop
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Th…A Beginner's Guide to Structural Equation Modeling (2004)A Beginner's Guide to Structu…Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Fit indices in covariance str…Comparative fit indexes in structural models. 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References

  • 1988On the Evaluation of Structural Equation Models26,445 cited
  • 1990Comparative fit indexes in structural models.25,892 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1998Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification.12,432 cited
  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,372 cited
  • 2004A Beginner's Guide to Structural Equation Modeling6,235 cited
  • 1986Measurement of Business Performance in Strategy Research: A Comparison of Approaches3,502 cited
  • 2019The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes3,096 cited
  • 2019Digitalization, business models, and SMEs: How do business model innovation practices improve performance of digitalizing SMEs?766 cited
  • 2015Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia642 cited
  • 2019The future of technology and marketing: a multidisciplinary perspective630 cited
  • 2011Adoption of e‐commerce applications in SMEs621 cited
  • 2015The role of digital and social media marketing in consumer behavior548 cited
  • 2015Factors influencing the use of social media by SMEs and its performance outcomes

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536 cited
  • 2015Social media marketing and advertising411 cited
  • 2010Marketing capabilities: Antecedents and implications for B2B SME performance396 cited
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