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MV ‐ QUAL : A tool for understanding decisions to purchase virtual products in the metaverse
16 references·0 citing·49 second hop
MV ‐ QUAL : A tool for understanding decisions to purchase virtual products in the metaverse (2024)MV ‐ QUAL : A tool for understanding deci…Metaverse as a disruptive technology revolutionising tourism management and marketing (2023)Metaverse as a disruptive tec…Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Metaverse marketing: How the …Marketing in the Metaverse: Conceptual understanding, framework, and research agenda (2022)Marketing in the Metaverse: C…Partial least squares structural equation modeling using SmartPLS: a software review (2019)Partial least squares structu…Ten Steps in Scale Development and Reporting: A Guide for Researchers (2017)Ten Steps in Scale Developmen…Common Method Bias in PLS-SEM (2015)Common Method Bias in PLS-SEMCommon Method Bias in Regression Models With Linear, Quadratic, and Interaction Effects (2009)Common Method Bias in Regress…Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay (2006)Consumption experience, custo…We Are What We Post? Self-Presentation in Personal Web Space (2003)We Are What We Post? Self-Pre…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Service Quality Delivery thro…Accounting for common method variance in cross-sectional research designs. (2001)Accounting for common method …A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)A Review and a Conceptual Fra…Scale Development : Theory and Applications (1991)Scale Development : Theory an…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
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  • 2023Metaverse as a disruptive technology revolutionising tourism management and marketing922 cited
  • 2022Metaverse marketing: How the metaverse will shape the future of consumer research and practice902 cited
  • 2006Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay884 cited

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  • 2019Partial least squares structural equation modeling using SmartPLS: a software review876 cited
  • 2022Marketing in the Metaverse: Conceptual understanding, framework, and research agenda678 cited
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