Implementation of digital technologies in enterprise management: opportunities and challenges

Abstract

Introduction. The digitalization of enterprise management is one of the key trends in modern business, contributing to increased efficiency, productivity, and competitiveness. The introduction of technologies such as artificial intelligence, big data, cloud computing, and the Internet of Things optimizes business processes and enables faster decision-making. However, despite significant advantages, digitalization is accompanied by certain challenges, including high implementation costs, the need for employee training, and cybersecurity issues. Purpose of the article. The purpose of the article is to analyze the significance of digitalization in enterprise management, study its impact on the efficiency of enterprises, and identify the main challenges and prospects for the implementation of digital technologies in various sectors of the economy. Research Methods. The study used methods of literature analysis and existing research in the field of digitalization, comparison of the results of different technologies' implementation, as well as systematization of data on the impact of digital technologies on enterprise management. An analysis of specific examples of digital tools used in business was also conducted. Research Results. The results of the study showed that digitalization significantly increases the efficiency of enterprises, optimizes processes, and reduces costs. Artificial intelligence, big data, and cloud technologies contribute to the automation of operations, enabling enterprises to respond more quickly to market changes. At the same time, the main challenges include high implementation costs, the need for employee adaptation, and data security. Prospects for further research are outlined, focusing on developing strategies to overcome these challenges and enhance the efficiency of digital transformations.

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