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Sustainable brand logo selection using an AI-Supported PF-WENSLO-ARLON hybrid method · Study

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ArticleSustainable brand logo selection using an AI-Supported PF-WENSLO-ARLON hybrid method

Karahan Kara2024

Article2024

Sustainable brand logo selection using an AI-Supported PF-WENSLO-ARLON hybrid method

Karahan Kara · Elif Akagün Ergin · Galip Cihan Yalçın · Tuğçe Çelik · Muhammet Deveci · Seifedine Kadry

30 citations·0/0 files stored·Expert Systems with Applications

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Multi-Criteria Decision Making Decision Support System Applications Fuzzy and Soft Set Theory

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References

2019Sustainable supplier selection in healthcare industries using a new MCDM method: Measurement of alternatives and ranking according to COmpromise solution (MARCOS)2014The selection of transport and handling resources in logistics centers using Multi-Attributive Border Approximation area Comparison (MABAC)2015Picture fuzzy sets 2009Sustainability Marketing: A Global Perspective 2014Applications of WASPAS Method in Manufacturing Decision Making 2007Beyond the logo: Brand management for cities 2014A state-of-the-art survey on the influence of normalization techniques in ranking: Improving the materials selection process in engineering design 2013Designing brand identity: an essential guide for the whole branding team

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Details

Year2024

Typearticle

Published2024-09-13

VenueExpert Systems with Applications

ISSN-L0957-4174

Languageen

Citations30

Files0 public / 0

ShelfMulti-Criteria Decision Making

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doi10.1016/j.eswa.2024.125382

openalex_workW4402520170

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