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Decoding millennials and generation Z consumers' brand behaviors in the Metaverse: The relationships among avatar identification, self‐presence, and psychological dynamics
16 references·1 citing·53 second hop
Decoding millennials and generation Z consumers' brand behaviors in the Metaverse: The relationships among avatar identification, self‐presence, and psychological dynamics (2024)Decoding millennials and generation Z con…The Metaverse: A new digital frontier for consumer behavior (2023)The Metaverse: A new digital …NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior (2023)NFT luxury brand marketing in…Marketing in the Metaverse: Conceptual understanding, framework, and research agenda (2022)Marketing in the Metaverse: C…Advertising in the Metaverse: Research Agenda (2021)Advertising in the Metaverse:…Covariance-Based Structural Equation Modeling in the Journal of Advertising : Review and Recommendations (2017)Covariance-Based Structural E…Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How to Use It (2014)Partial Least Squares (PLS) S…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Principles Of Gestalt Psychology (2013)Principles Of Gestalt Psychol…Me, myself and I: The role of interactional context on self-presentation through avatars (2009)Me, myself and I: The role of…Playing MMORPGs: Connections between Addiction and Identifying with a Character (2008)Playing MMORPGs: Connections …Digital Natives, Digital Immigrants Part 2: Do They Really Think Differently? (2001)Digital Natives, Digital Immi…Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters (2001)Defining Identification: A Th…When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments (1995)When Attention‐Getting Advert…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Using self-congruity and ideal congruity to predict purchase motivation (1985)Using self-congruity and idea…Self-Attitudes and Deviant Behavior (1976)Self-Attitudes and Deviant Be…The Zenith of Flow Consciousness in Metaverse: Glancing the Consumer Behavior in the Future (2025)The Zenith of Flow Consciousn…The Psychology of Interpersonal Relations. 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References

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  • 2023

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NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior
225 cited
  • 2008Playing MMORPGs: Connections between Addiction and Identifying with a Character225 cited
  • 1976Self-Attitudes and Deviant Behavior219 cited
  • Cited by

    • 2025The Zenith of Flow Consciousness in Metaverse: Glancing the Consumer Behavior in the Future8 cited