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Can virtual influencers affect purchase intentions in tourism and hospitality e-commerce live streaming? An empirical study in China
16 references·1 citing·40 second hopsampled
Can virtual influencers affect purchase intentions in tourism and hospitality e-commerce live streaming? An empirical study in China (2024)Can virtual influencers affect purchase i…Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand (2023)Virtual influencers’ attracti…Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving? (2023)Consumers’ Responses to Virtu…Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)Authentically Fake? How Consu…Understanding influencer marketing: The role of congruence between influencers, products and consumers (2021)Understanding influencer mark…How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective (2021)How to retain customers: Unde…The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective (2020)The role of wishful identific…Applying Multigroup Analysis in PLS-SEM: A Step-by-Step Process (2017)Applying Multigroup Analysis …Testing measurement invariance of composites using partial least squares (2016)Testing measurement invarianc…Gain more insight from your PLS-SEM results (2016)Gain more insight from your P…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…An assessment of the use of partial least squares structural equation modeling in marketing research (2011)An assessment of the use of p…Trust Transfer on the World Wide Web (2003)Trust Transfer on the World W…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Accounting for common method variance in cross-sectional research designs. (2001)Accounting for common method …QUANTITATIVE METHODS IN PSYCHOLOGY A Power Primer (1992)QUANTITATIVE METHODS IN PSYCH…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Show Your Palm to Pay: Are Customers Ready for Palm Print Recognition Technology in Retail Stores in China? (2025)Show Your Palm to Pay: Are Cu…Work and motivation (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Two new Later Stone Age sites from the Final Pleistocene in the Falémé Valley, eastern Senegal (2024)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Structural Equations with Latent Variables. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.84,999 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling43,453 cited
  • 2001Accounting for common method variance in cross-sectional research designs.8,541 cited
  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,372 cited
  • 2016Testing measurement invariance of composites using partial least squares3,467 cited
  • 2016Gain more insight from your PLS-SEM results1,660 cited
  • 2003Trust Transfer on the World Wide Web1,100 cited
  • 1992QUANTITATIVE METHODS IN PSYCHOLOGY A Power Primer1,040 cited
  • 2021Understanding influencer marketing: The role of congruence between influencers, products and consumers795 cited
  • 2022Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers593 cited
  • 2021How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective494 cited
  • 2023Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?455 cited
  • 2017Applying Multigroup Analysis in PLS-SEM: A Step-by-Step Process

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417 cited
  • 2023Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand407 cited
  • 2020The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective405 cited
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    • 2025Show Your Palm to Pay: Are Customers Ready for Palm Print Recognition Technology in Retail Stores in China?4 cited